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Growth Models

Attracting the right people

Published about 2 hours ago • 1 min read

In the past week I've had a couple of people mention that they want a little extra help in setting up an SLO - or self-liquiating offer.

They're sometimes also called things like a tripwire product, or low-ticket offer.

I love 'em and can understand why people want to set one up.

Once you've got a decent one established, it results in some cool things like...

  1. Sorting the givers from the takers in your audience so you can focus on the people who drive profit
  2. Increasing engagement within your audience which opens up so many more opportunities for growth and improvement
  3. Improves your conversion rate for the real profit drivers on the back end because you're identifying the real buyers
  4. Unlocks the ability to run ads for people who might be more risk averse as they help bring in quick revenue to cover the costs

A lot of folk are interested in this, but there are often issues with setting this up.

People ask Qs like...

  • What's a good product to create?
  • How will a $7 product cover ad costs?
  • Can I also then sell them [insert product B]?
  • What are the best tools to use?
  • What sales material do you need to create this?

The questions go on and on.

I've been fielding and answering Qs like this for a while (we had a discussion with a member in the GM community last night about this that a few people weighed in on).

Anyway, it can be a difficult thing to navigate, but if you nail it the potentials for growth from it are incredible.

If you've been thinking about setting up your own self-liquidating offer, but aren't sure where to start, check this out.

I've decided that November is going to be the month of SLOs in the GM+ Community.

I'm putting together new materials, templates, and spaces so you can set up an SLO throughout the month of November.

And, if you're quick, you could even launch this as a BFCM offer for your audience.

It's at no extra fee to the normal GM+ pricing.

I've put a page with more details on it together here.

If you've been curious about getting a low-ticket funnel set up and want community support and my help in doing so, check it out here.

​Check out the details on SLO month here​

This thing will kick off Nov 1st, so make sure you join us before then.

Speak soon,

Pete "SLO" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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