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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! I'm fast running out of time today so this is gonna be a super quick email. In GM+, we were analysing some AI-based front-end offers we've seen in the wild that are are selling for $7-$97. Simple stuff at their core. People create a custom AI agent that handles a painful problem for the target market. Sell access to it and the user gets the outcome in under 5 mins of effort. To better understand it, I've built my own and amd building a new funnel around it. I'll be launching ads for this...
Most people don’t have a strategy. They just copy what looks cool. ... Nice ad? Copy it.... Decent headline? Swipe it.... Pretty funnel? Clone it. But without knowing why it works... or even if it works, you’re just guessing on a faster timeline. The smart move? Look at what’s performing, then break it down. Who’s the ad really targeting? What problem is it addressing? Where does it sit in the funnel? What’s the angle behind the copy? If you get that right, you’re not just collecting tactics....
Ever see something online and suddenly doubt everything you’re doing It usually looks like: Someone saying they made a bajillion with one simple trick A hot take calling your current approach “dead” A quote that makes you wonder if you’re just doing it all wrong Happens to all of us. I used to get pulled in every direction anytime an “influencer” dropped a viral one-liner. ... One day I’d be building a funnel.... Next day I’d be thinking I need a podcast.... Then a high-ticket offer. Then a...