Do what I do... not what I say


Ever see something online and suddenly doubt everything you’re doing

It usually looks like:

  • Someone saying they made a bajillion with one simple trick
  • A hot take calling your current approach “dead”
  • A quote that makes you wonder if you’re just doing it all wrong

Happens to all of us.

I used to get pulled in every direction anytime an “influencer” dropped a viral one-liner.

... One day I’d be building a funnel.
... Next day I’d be thinking I need a podcast.
... Then a high-ticket offer. Then a $7 tripwire. Then… whatever the new thing was.

Here’s what I eventually realised:

Once influencers hit a certain size, they stop playing the “helpful” game.

They start playing the “reach” game.

Which means...

  • Wild claims
  • Overly strong takes
  • Why? Because controversy and simplicity get the clicks

Case in point.

While doomscrolling the other day, I saw a big name say something to the effect of...

“If you want premium clients, don’t sell low-cost offers.”

Sounds smart.

Until you realise this same guy built his empire off a $30 book.

Look, these "guru's" aren't necessarily lying.

They’re just playing a different game now.

Their content is optimised for reach... not accuracy.

Because nuance doesn’t go viral.

Controversy does.

So if you want to grow a business?

Stop copying what they say.

Copy what they do.

The strategies behind the scenes.

The systems that actually build the trust, drive the sales, and scale the offers.

This guy says don't sell cheap stuff, but generated a huge audience though cheap stuff.

The real message - sell cheap stuff to bring people in.

Analysing what's ACTUALLY working is how I built my own system, starting with a $1 product.

Not because it’s trendy.

But because it works.

Low-ticket to high-ticket.

Buyers from day one.

A system that filters for serious people, not freebie seekers.

So next time you see a guru saying something bold?

Don’t take it at face value.

Analyse it.

Ask: what are they actually doing to grow?

Then do that.

This is why I do so many analysis swipes in GM+, so you can learn how people actually structure their marketing.

Happy to show you how it works, just hit reply.

Pete "do as I do" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

You've probably already got all you need to scale your biz up. ... A proven offer. ... An audience (even if it's small)... Something people will pay for... assets that build trust in you and your expertise A lot of brands I work with have all the elements, but they're still not scaling. Why? Cause they don't have the structure. A simple system that brings in buyers, builds the trust, then promotes the main offer. When done right, this little system provides you with... More opportunities An...

Yo! In my last email I mentioned opening up a few spots to work 1:1 with people who want to build a lean, scalable system that adds big profit to their biz. No fluff. No new offers. No chasing organic algos. Just one system that brings in buyers daily and turns them into high-ticket clients. I’ve now put together the full breakdown of what that looks like. You’ll see: Exactly what we build (step by step) What you get when we work together How we get you sales within the first few weeks And...

Yo! Quick one. I’m opening up 3 1:1 spots to help people install the exact system I’ve used to: Bring in daily buyers Turn 5–10% into $5K to $25K clients Add $50K+ profit to businesses doing $10K+ months No extra team. No complex funnel builds. No content treadmill. Just one system, done properly. It’s not fully open yet ( still finalising the structure and price) but I wanted to give you a heads-up since you’ve already bought from me before. If you’re even slightly interested in scaling with...