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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Most people overcomplicate it. They think building a Custom GPT means messing around with APIs, coding, or some mad tech stack. But in reality? There are only three things you need to create a GPT that prints cash and saves you hours and can even be sold to bring in buyers. Those are.. A template or asset you already use (e.g. an ad, script, plan, framework) A process for how you normally use it A ChatGPT Plus account ($20/month) That’s it. If you’ve already got those first two (and most...
Most people don’t need another template. They need a shortcut. Not another PDF with 12 steps they won’t follow. A tool that does the job for them. That’s what AI agents are. They’re not content. They’re interactive assets. They replace the downloads, checklists, and PDFs that used to sit at the front of your funnel... and they actually get used. Here’s what I mean: → Instead of a “Perfect Cold Email Template”... …create an AI agent that asks 5 questions and writes the email for them (I've...
Just did a count this morning… In the last 18 months, I’ve built 44 Custom GPTs. Custom bots that handle entire jobs for me... faster, easier, and more profitably. Here are 3 I use all the time: Customer Research GPTFeed it reviews from your competitors. It pulls pain points, benefits, and tells you how to stand out. Ad Copy GPTAnswer 5 questions. Get ads in my proven formats. (My current ads get a 4% CTR, which is better than 90% of advertisers.) Sales Sequence GPTInput your offer. It writes...