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Growth Models

If you’re gonna copy, at least copy what’s working

Published 22 days ago • 1 min read

Most people don’t have a strategy.

They just copy what looks cool.

... Nice ad? Copy it.
... Decent headline? Swipe it.
... Pretty funnel? Clone it.

But without knowing why it works... or even if it works, you’re just guessing on a faster timeline.

The smart move?

Look at what’s performing, then break it down.

  • Who’s the ad really targeting?
  • What problem is it addressing?
  • Where does it sit in the funnel?
  • What’s the angle behind the copy?

If you get that right, you’re not just collecting tactics.

You’re building strategy.

I spend a lot of time analysing successful marketing. The biggest issue with doing this?

Finding good marketing to analyse!

So, I'm always looking for tools, sites, and newsletters that can just feed me things to analyse.

Ad Catalyst is one of them.

Each week they send out breakdowns of real ads... what they are, why they work, and how to think about applying them in your own setup.

It’s a solid way to sharpen your eye for what actually moves the needl

​You can check it out here <<

If you’re serious about growth, learn to study marketing the way a pro fighter watches tape.

Not for entertainment, for patterns.

It’s all there, if you know what to look for.

Pete "copycat" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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