... just the format

On average, my tiny little Instagram account was getting 50 views per post.

Another small account was getting thousands of engagements by sharing, effectively the same info. I mean, their posts had...

... The same audience
... The same kind of messages
... The same low-budget production

They were getting 1000x more results form the same kind of info?

Why?

If you've got a post you know was good and it did 40 views, you've got the same problem I had. It's just about the packaging of the info.

I spent days researching accounts of all sizes, from small creators all the way up to your Hrmozis.

And I realised that yeah, you need to have good value.

Value is what gets the engagement.

But engagement is dependent on reach and views.

And that comes down to the format.

My content was good, but the format wasn't the right fit for the social algos.

Basically, good product but shite packaging.

Now, I could spend months trying to figure out the kind of format that would work. But it's a waste of time.

Cause organic social is a marketer's dream. It's full of creative tests, formats, templates with really easy-to-understand success metrics (views, engagements, comment focus).

The testing is being done on a huge scale, and you can use the info to improve your own marketing. All you have to do is...

... Find the time to run through dozens to hundreds of posts
... Identify the kind of angle and lesson that's working
... Break down the template that is being used to deliver that value
... Recreate your own version and publish it
... Repeat

The biggest time sink here was always the sourcing of the info. Which is why I built my little social radar for viral posts.

This thing does that research for me, so all I have to do is figure out how to apply the template to my own posts.

The results are in GM+ now.

One of this month's 29 cards is Codie Sanchez asking "There are 3 types of winners in this life. Which one are you?".

50,000 engagements, 17x her usual, because everyone commented their number.

Thing is, that template I've seen across other big names in the space, the "3 types" approach, so the template works across niches and industries. You'd just have to shift it to your industry...

You just have to take the template, create your own version, and watch your social following grow.

And I'll show you tomorrow what this unlocks in terms of hyper-scale.

Oh, and if you want to get access to the biggest social winning templates so you can improve your own social account growth, check it out in GM+ here.

Speak soon,

Pete "algos love the right format" Boyle