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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Leverage and trust. These are the two big lever pulls for growth in 2025. And there’s one channel that pulls both better than anything else: email. (If you want to learn how to pull those levers harder than any of your competition, go learn from one of the best in the game - Chris Orzechowski). Let's break it down. First of all, trust. We're in a trust recession. Sales are harder, resistance is higher, competition is fiercer. You've got to earn trust fast and keep it. Social can’t do that...
I'm gonna blow your mind with some insight that's never been heard before int he world of online marketing... The money... ... is in... ... the... ... LIST... Ground breaking, right? And definitely something you've never heard before 😐. Thing is, while this advice is played out, it's 100% true. And I'll prove it with some real-world stories. Before I do - if you want to grow a better list, my mate Chris Orzechowski is doing a workshop on Monday explaining how to grow a million dollar list for...
I feel like I'm constantly harping on about the 3 rules of revenue growth. But, with good reason. If you wanna grow revenue, these are the only 3 things you should be focusing on. Attract more customers Increase transaction value Increase number of repeat purchases Do that, and that revenue number you keep looking at will go up. Of course, it's not as simple as knowing this is what it takes. There's systems, processes, approaches, hacks, and all that jazz you've gotta focus on. And this is...