How important is design for you?

As in, you see two ads...

• One is well designed
• The other is a basic Canva template

... which one do you click on?

And when you get to the sales page, do you prefer...

• A basic design that doesn't have that high-end veneer
• Something that looks swish and has obviously had a pro make sure it's pixel-perfect

Which one of these approaches will build more trust with you?

It's a genuine question I have and I'd love it if you hit reply to let me know.

Why am I asking?

Well, for years I've been the guy who does way more just by getting it to "good enough" status.

I can knock up sales pages, ads, or emails in minutes when others take days.

I'm still a believer that a good offer and well crafted copy is all you need.

But I was curious to see if spending some extra time on my assets to make them look "premium" would affect sales.

So, last week I spent a lot of time zhuzhiung up the sales material for the $1 PC.

I redesigned...

• The sales page to look a little more put together
• The VSL to include a real script, background music, and B-roll
• The ads that lead to the sales page

​You can check out the new sales page here.​

The whole process was to see if me taking a little bit longer on the sales element would really make that much of a difference...

Or if I should continue to just throw up as many new offers as possible and focus on the offer itself and the copy.

Data will prove out which one works better.

but I'm curious what your gut reaction to this kind of thing is.

Does great design make you trust an offer more and get you to open your wallet?

Or is "good enough", good enough to get you to spend?

Pete "a little bit better than good enough" boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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