I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Everywhere I go, I see his face...
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Remember a couple of years ago where Neil Patel was everywhere? Log into Facebook... there's Neil. Hell, if you Googled anything related to marketing, the fella was guaranteed to be one of the top 3. You couldn't get away from him. Neil was, and still is, the master of omnipresent marketing. Everywhere you went, he was there. And I've been looking at what I can do to replicate some of this. Why? Cause trust is often built through familiarity. I know loads of people (you might be one of them) who have killer offers and are grade A operators, but are pulling 10% of the cash they should be simply because they're an unknown. Whenever it comes to selling their stuff, they've an uphill battle to face. THey've got to effectively introduce themselves and qualify their expertise before the customer/client will even consider opening their wallet. Will omnipresent marketing solve this? Not completely, but it'll take a huge load off your shoulders. I mean, think about it, most of the biggest names out there get killer reach and have to do very ittle actual selling cause, by the time someone hits their sales page, they've already made the decision to buy. I class myself in the category of someone with good offers but no reach. And I want to change that. I want people to feel like... I've been working on something to help me do this with the folk inside GM+, and I want to share it with you cause it might be useful. Here's what I've created. I've put together a simple system and a couple of custom AI Agents that allow me to plan and record a ~10 minute YouTube video before turning it into...
The agents help with everything from scripting the video, to optimising the post, and then automatically creating the social posts. I just drag them into my scheduling tool and I'm done for the week. The whole process takes me about 60 minutes, and at the end I have enough stuff to be posting daily stuff across 7 different social channels. I can then follow up manually with engagers with a little spearfishing approach. Less time marketing, more time closing deals. Anyway, if you wanna check it out, you can get full access in the courses section in GM+. And you can take the whol community for a trial for 7 days for only $1 through the below. Grab a $1 trial to GM+ now. See you on the inside. Pete "put your face on it" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
I've sent a couple of emails recently that have lead to this page. If you've not seen it, it's a page where you can grab... A $100 consult (down from $250) A personalised ACCER build plan A training video about building more profitable models Anyway, someone messaged me and said something to the effect of... "Why are you charging for this when most people do these strategy sessions for free?" It's simple. I'll explain the full reasoning below, but from a high level it comes down to 2 things....
I love all those posts and explanations where people are like... "To make $1M / year all you need to do is make $83,000 per month, which is $19,200 per week, or $2700 per day" I mean, they're not wrong. But basic math isn't what's holding most folks back. And in fact, I find this often confuses most folk. They get all sorts of mad ideas about how to hit that $2700 and something per day. Launching new products Jumping onto new channels Setting up new ad campaigns Here's the thing I've seen...
"I WaNnA SeT Up A SelF LiQuiDaTing oFFeR PeTE" After the $1 Product Challenge took off, I had a lot of people reach out with a message like the above. And it's cool, and I can help you do it... ... BUT... I often dissuade a lot of folk from doing this. Why? Cause for some people, it's not the right time. Look, an SLO or $1 product has one purpose. To get more people into your business at cost or minor profit. It's about VOLUME of buyer leads, not about profit. A lot of the time, SLOs operate...