I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Everywhere I go, I see his face...
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Remember a couple of years ago where Neil Patel was everywhere? Log into Facebook... there's Neil. Hell, if you Googled anything related to marketing, the fella was guaranteed to be one of the top 3. You couldn't get away from him. Neil was, and still is, the master of omnipresent marketing. Everywhere you went, he was there. And I've been looking at what I can do to replicate some of this. Why? Cause trust is often built through familiarity. I know loads of people (you might be one of them) who have killer offers and are grade A operators, but are pulling 10% of the cash they should be simply because they're an unknown. Whenever it comes to selling their stuff, they've an uphill battle to face. THey've got to effectively introduce themselves and qualify their expertise before the customer/client will even consider opening their wallet. Will omnipresent marketing solve this? Not completely, but it'll take a huge load off your shoulders. I mean, think about it, most of the biggest names out there get killer reach and have to do very ittle actual selling cause, by the time someone hits their sales page, they've already made the decision to buy. I class myself in the category of someone with good offers but no reach. And I want to change that. I want people to feel like... I've been working on something to help me do this with the folk inside GM+, and I want to share it with you cause it might be useful. Here's what I've created. I've put together a simple system and a couple of custom AI Agents that allow me to plan and record a ~10 minute YouTube video before turning it into...
The agents help with everything from scripting the video, to optimising the post, and then automatically creating the social posts. I just drag them into my scheduling tool and I'm done for the week. The whole process takes me about 60 minutes, and at the end I have enough stuff to be posting daily stuff across 7 different social channels. I can then follow up manually with engagers with a little spearfishing approach. Less time marketing, more time closing deals. Anyway, if you wanna check it out, you can get full access in the courses section in GM+. And you can take the whol community for a trial for 7 days for only $1 through the below. Grab a $1 trial to GM+ now. See you on the inside. Pete "put your face on it" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Most people overcomplicate it. They think building a Custom GPT means messing around with APIs, coding, or some mad tech stack. But in reality? There are only three things you need to create a GPT that prints cash and saves you hours and can even be sold to bring in buyers. Those are.. A template or asset you already use (e.g. an ad, script, plan, framework) A process for how you normally use it A ChatGPT Plus account ($20/month) That’s it. If you’ve already got those first two (and most...
Most people don’t need another template. They need a shortcut. Not another PDF with 12 steps they won’t follow. A tool that does the job for them. That’s what AI agents are. They’re not content. They’re interactive assets. They replace the downloads, checklists, and PDFs that used to sit at the front of your funnel... and they actually get used. Here’s what I mean: → Instead of a “Perfect Cold Email Template”... …create an AI agent that asks 5 questions and writes the email for them (I've...
Just did a count this morning… In the last 18 months, I’ve built 44 Custom GPTs. Custom bots that handle entire jobs for me... faster, easier, and more profitably. Here are 3 I use all the time: Customer Research GPTFeed it reviews from your competitors. It pulls pain points, benefits, and tells you how to stand out. Ad Copy GPTAnswer 5 questions. Get ads in my proven formats. (My current ads get a 4% CTR, which is better than 90% of advertisers.) Sales Sequence GPTInput your offer. It writes...