I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Everywhere I go, I see his face...
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Remember a couple of years ago where Neil Patel was everywhere? Log into Facebook... there's Neil. Hell, if you Googled anything related to marketing, the fella was guaranteed to be one of the top 3. You couldn't get away from him. Neil was, and still is, the master of omnipresent marketing. Everywhere you went, he was there. And I've been looking at what I can do to replicate some of this. Why? Cause trust is often built through familiarity. I know loads of people (you might be one of them) who have killer offers and are grade A operators, but are pulling 10% of the cash they should be simply because they're an unknown. Whenever it comes to selling their stuff, they've an uphill battle to face. THey've got to effectively introduce themselves and qualify their expertise before the customer/client will even consider opening their wallet. Will omnipresent marketing solve this? Not completely, but it'll take a huge load off your shoulders. I mean, think about it, most of the biggest names out there get killer reach and have to do very ittle actual selling cause, by the time someone hits their sales page, they've already made the decision to buy. I class myself in the category of someone with good offers but no reach. And I want to change that. I want people to feel like... I've been working on something to help me do this with the folk inside GM+, and I want to share it with you cause it might be useful. Here's what I've created. I've put together a simple system and a couple of custom AI Agents that allow me to plan and record a ~10 minute YouTube video before turning it into...
The agents help with everything from scripting the video, to optimising the post, and then automatically creating the social posts. I just drag them into my scheduling tool and I'm done for the week. The whole process takes me about 60 minutes, and at the end I have enough stuff to be posting daily stuff across 7 different social channels. I can then follow up manually with engagers with a little spearfishing approach. Less time marketing, more time closing deals. Anyway, if you wanna check it out, you can get full access in the courses section in GM+. And you can take the whol community for a trial for 7 days for only $1 through the below. Grab a $1 trial to GM+ now. See you on the inside. Pete "put your face on it" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo, Let’s talk about one of the worst pieces of growth advice still floating around: “Just build a free lead magnet, run some ads, and nurture the list.” You know what that attracts? ... People who want free stuff.... People who were never going to buy in the first place.... People who drain your list, ghost your offers, and cost you money just by existing in your system. But hey — at least it feels productive, right? You slap together a checklist, throw up a landing page, and pretend it’s...
Yo, Quick heads up. I only keep 4 private 1:1 client slots open at any one time. 2 are already filled. And I’ve got calls booked with people looking to take the other two. If you’ve been on the fence, now’s the time to move. Not with urgency or hype — just a heads-up that I don’t keep this open constantly, and once these are filled, that’s it for a while. The main page (which you'll see below) will go back to an "apply to be on the waitlist" approach for this. And... I dunno when I'll open up...
Yo, If you’ve already got a solid offer — the one that drives most of your revenue or profit — the real question becomes: How do you sell more of it? The answer: You build around it. Or more accurately, you build a direct line TO the primary offer. Here’s what I mean. Most people are switching focus and launching something new every few months. ... New angle...... New funnel...... New lead magnet... Then they wonder why the free guide they built for Problem A isn’t helping them sell their...