I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Everywhere I go, I see his face...
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Remember a couple of years ago where Neil Patel was everywhere? Log into Facebook... there's Neil. Hell, if you Googled anything related to marketing, the fella was guaranteed to be one of the top 3. You couldn't get away from him. Neil was, and still is, the master of omnipresent marketing. Everywhere you went, he was there. And I've been looking at what I can do to replicate some of this. Why? Cause trust is often built through familiarity. I know loads of people (you might be one of them) who have killer offers and are grade A operators, but are pulling 10% of the cash they should be simply because they're an unknown. Whenever it comes to selling their stuff, they've an uphill battle to face. THey've got to effectively introduce themselves and qualify their expertise before the customer/client will even consider opening their wallet. Will omnipresent marketing solve this? Not completely, but it'll take a huge load off your shoulders. I mean, think about it, most of the biggest names out there get killer reach and have to do very ittle actual selling cause, by the time someone hits their sales page, they've already made the decision to buy. I class myself in the category of someone with good offers but no reach. And I want to change that. I want people to feel like... I've been working on something to help me do this with the folk inside GM+, and I want to share it with you cause it might be useful. Here's what I've created. I've put together a simple system and a couple of custom AI Agents that allow me to plan and record a ~10 minute YouTube video before turning it into...
The agents help with everything from scripting the video, to optimising the post, and then automatically creating the social posts. I just drag them into my scheduling tool and I'm done for the week. The whole process takes me about 60 minutes, and at the end I have enough stuff to be posting daily stuff across 7 different social channels. I can then follow up manually with engagers with a little spearfishing approach. Less time marketing, more time closing deals. Anyway, if you wanna check it out, you can get full access in the courses section in GM+. And you can take the whol community for a trial for 7 days for only $1 through the below. Grab a $1 trial to GM+ now. See you on the inside. Pete "put your face on it" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! What if you’re sitting on a goldmine right now… and don’t even know it? One way to tell? You have expertise in something… …yet you don’t have a premium offer out there yet (meaning an offer priced at $1,000+)... Look, I've always said you make the real money with the high-ticket offers. A lot of folk have the reach, but they're not building towards that big ticket item and so they're leaving so much cash on the table. And it’s understandable to be in that position. Traditional marketing...
Yo! So I mentioned a while back that I want to move all my advertising to YouTube as I think it's a channel with a better future than Meta. This is kind of a good news / bad news situation. The bad news is I made exactly $0 from my YT ads. I wanted to see cashflow climb back up again so I jumped back into FB ads. The good news? I spun up a quick campaign with a small budget of £20 / day to test thw waters. After £100 in spend, I made over £300 back. Not too shabby. These ads were written by...
Yo! Have you noticed how complicated business advice has become? If you want to grow revenue, you’re told things like: "You need to post across seven accounts 4 times per day with perfectly optimised content." "Your content strategy must include blogs, podcasts, videos, and daily social posts." "You need to master SEO, email marketing, paid advertising, AND social media." With each new recommendation comes the stress and frustration of another item on your to-do list… another skill to master…...