Forests and trees


You ever get that feeling you're missing something obvious in your biz?

That there's a simple fix, tweak, or change that can turn an average approach into something pretty damn awesome?

Happens to us all.

Here's the thing.

When I started the GM+ Community I was toying with the idea of making it an "expert-led" community.

Putting myself at the top and positioning the whole thing around "join this and I'll fix your business".

But I always wanted more of a collaborative area and community there.

Not just because there are gonna be some things I can't help with, but also because I need help as well.

I don't care who you are, sometimes you're so deep in doing the thing you can't see the forest for the trees.

And sometimes, all it takes is for someone else to say "have you tried this" to unlock that next level of growth.

Case in point.

I just sat and watched a ~12-minute critique a GM+ Member did of a sales page I've put together.

I'd been so busy trying to "tweak" the page I missed a couple of really obvious and simple fixes that should help get better results.

But, thanks to this ~12-minute video I've got a couple of things I can quickly address and test to see what works.

This is what the community should be.

A place where anyone can come in and get feedback from people with skin in the game to help them improve their assets and systems.

So, if you're ever feeling like there's an obvious fix you can't see cause you're too far into the weeds, try asking someone you know for their take.

Or, join GM+ and join in the feedback sessions to quickly improve your biz.

Check out GM+ now

Right, I'm off to record a video with some feedback for someone else in the community now.

Pete "feedback receiver" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences ,

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yesterday I mentioned "The Thread." That invisible line connecting your first ad or cold outreach to the moment a client signs a contract for the big thing. And when you're getting fewer sales for the "big thing", most founders think the solution is to simply add "more." More leads. More SDRs. More ad spend. But if your "Thread" is broken, "More" is just an expensive way to realise your system is leaking. I mean, if you've got a bucket with no bottom, throwing more water in the top isn't...

I’m starting the outreach for a new business venture today. Most people at this stage do the 'tactical' thing... They buy a list Hire a virtual assistant to spam LinkedIn asking for a call or promoting the offer And hope for a 1% reply rate. A huge waste of capital and time. With the new venture, I've spent the last week building out the architecture behind the offer. I’ve been mapping the 'Thread' that connects the first touchpoint to the final contract. Most businesses, even those doing...

I’m curious... What AI are you actually using? Or are you just "collecting" subscriptions? We’ve been debating this in GM+ lately because, frankly, the shine has worn off OpenAI for me. To give you some context, I’ve been an OpenAI power user since the start. But the 5.2 release? It’s woeful. I spend more time arguing with the "Custom GPTs" than I do getting actual work done. I guess they told it to stop being so sycophantic, now it's like a petulant little kid who doesn't like when you tell...