Building on from yesterday's email I'm gonna break down the multi-entry point approach with low ticket. This is a method to get more of your audience out there towards your high-ticket offers. Again, once you read this, you'll start noticing how this is the playbook for all the big names out there across multiple niches and business models. Understanding your audience We'll kick off with the foundation of this. You audience. Within your market, there are tiers. Think of them like concentric...

Yo! Yesterday I talked about those awful reset months where things don't go well, and you end up taking 2 steps back. They suck. When those months happen, most folks... Massively ramp up their outreach Get super aggressive on the sales side of things Try to fill up their calendar with anyone - qualified or not All in a vain attempt to get some high-ticket clients back in. Here's why this is a vain attempt and not "smart business". We all know high-ticket is where the profit is made, but the...

Yo, What's the first thing you do in the morning when you wake up? If you're anything like me it's... ... Snooze the alarm... Quickly check for Stripe notifications The number of (or lack of) Stripe notifications dictate my morning mood. Which probably isn't healthy, but... Anyway, it's an issue I think a lot of us have. Refreshing the tab/app like the internet might suddenly change its mind about the number of sales you've made. And then you get to your desk and open your emails only to see...