Picture this... You've identified the problem in your business. Where things break down and money is being lost. You analyse, design the fix, and set everyone on the path to implementing that fix. Time to pop the champaign right? Nope. After you've built that awesome fix, you see... nothing. No improvements, no meaningful changes, no new sales. And you're back to square one. It's a problem I see a lot. People fixing the symptom, but completely missing the cause. here's what I mean. I worked...

If we were to sit down and go through all the things I've done right in my career, and then all the things I've done wrong... ... the time split would be like a 10/90 split. I've failed so much more than succeeded over the years. They're good teaching moments. But, one of the more dangerous things in business isn’t choosing the wrong tactic. It’s committing to it. Once you’ve got buy-in from yourself or your team, you want it to work. So you keep pushing it longer than you should. Case in...

A big name marketer shared the results of a study he did last week on how brands are marketing in 2026. Long story short, most of them are... Cutting ad spend Cutting content/online PR Removing agencies ... all because the lead quality is trash. It went on to explain how people are moving back to in-person marketing and the established methods are dying off. Which ain't exactly true. Look, brands are cutting spend. And yeah, I agree that in-person stuff - or at least non AI stuff - is gonna...