"I'm finding it's not working as well anymore... it's easier, but the results are pretty bad." This is what a FB ad specialist said to me the other day on a consulting call. What were we talking about? Free lead magnets. And this isn't the only person who's said this to me in the last few weeks. A coaching student was running ads to a free ebook. They managed to get a tonne of leads, but couldn't sell them their new product. With each week my belief in offering freebies for lead gen dies off...

Had someone reach out after yesterday's email about the idea of using FE offers to attract leads at cost (or slight profit) and build a list of buyers. They said... "Hey Pete, I'm not sure I get it. The image has you making sales at $30ish, and you said the average value of a customer is $49. How does that work with your $1 offers?" A couple of things to note here. 1, the $1 product pricing is to help validate the idea. Once you've sold some and can prove people will pay, it's about figuring...

What's the fastest way to grow your email list? I've seen growth with everything from creating content to doing partnerships with people. But let's face it. These are not the fastest way to grow. Content takes a while to spin up and to get good results. Partnerships are hit or miss. The best way to grow your list consistently? Buy subscribers. Simple as that. Here's the thing. Buying leads is a big risk. Especially if you're working on a tight budget. A lot of people use ads to drive traffic...