I soft-launched a new offer recently, the custom $1 Product Blueprint build, and it reminded me of something people forget about when it comes to helping prospects.

So, the new offer has a super simple onboarding approach...

... Customer buys.
... They fill in a form.
... I build the custom blueprint.

Simple, right?

But within a couple of days, half the buyers messaged me saying some version of this:

And another...

This reminded me of something I saw all the time when I used to do mostly done-for-you work (which I'm doing more of in Q4).

Whenever I onboarded a new client, the first thing they got was a 50 to 100 question survey.

None of the questions were multiple choice.

It was a slog.

No one enjoyed filling it in.
I'd have to chase most people to complete it.
They all complained about the length of the thing.

But almost every single person would say the same thing once we jumped on the follow-up call.

They found the process incredibly useful.

... It gave them clarity on their actual offer.
... It forced them to get specific about who their buyers were.
... It surfaced gaps they had been ignoring.
... It helped them see the core parts of their business without all the noise that builds up over time.

That alone was worth the price of admission for some people.

Because once someone has been running their business for a bit, they start to operate on autopilot. They trust patterns. They follow trends. And they drift away from the basics that actually drive sales.

The questionnaire snaps them out of that.

It brings them back to the real foundations.

It gets them thinking about their offer and audience in the simplest possible way.

And that shift creates two big wins.

First, they get clearer about what they do and why. Often clearer than they’ve been in months.

Second, it increases buy-in.

Not because they filled in a form, but because they spent time thinking about their business through your lens.

They see the logic behind your system.

They understand why you do things the way you do.

And the clarity it provides gets them excited to see what you’ll do with the information.

So yes, long questionnaires help you do better work.

But they also help the client become a better client.

They arrive sharper, more self-aware, and far more open to the work that follows.

I’m actually rebuilding my welcome questionnaire right now for my main DFY offer (if it's half as much "fun" to fill out as building it, my new clients are gonna hate me).

This offer is where I build the full growth strategy for the client in 30-days.

If you want me to map out your entire system and hand you a clear plan to scale, reply and I’ll send you the details.

And if you haven't got a proper onboarding document and survey in your business, get one done right now.

Your clients will go through a valley of despair, after which, they'll love you even more and be ready to do whatever you tell 'em.

Speak soon,

Pete "asks too many questions" boyle