This week, I’ve talked a lot about offers. And if you’ve been paying attention, some of it might feel contradictory. ... On one hand, I’ve said the most powerful businesses aren’t reliant on you for delivery. ... On the other, I’ve said building something truly scalable from day one is expensive, risky, and unrealistic for most people. Both are true. Ideas like Zero to One, building something entirely new, can work. But they usually require serious capital, long runways, and a tolerance for...

Yesterday I talked about what a bad offer does to your business — and to you. Today, I want to flip that and talk about what insanely profitable offers actually have in common. Because they’re not clever. And they’re definitely not built around hustle. In fact, I'd argue that... Great offers don’t rely on you as the facilitator. If the results depend on your personal effort, time, or constant involvement, you’ll hit a ceiling fast. You can do well like that. I know guys pulling around 7-figs...

Yesterday I said this year only really changes if the offer does. Today, I want to be blunt about what happens when the offer isn’t right. This isn’t theory. I’ve personally dragged dying offers way longer than I should have, burning time, money, and energy trying to force something that wasn’t working. When you're in that place, the offer doens't just hurt your business. It leaks into everything else. Within the business, it usually looks like this... ... You’re always “working on...