Ever heard of Harrods?

It’s a big, luxury department store in London. Not my taste, but it’s always mad busy and they make a tonne of money by selling all that massively overpriced designer gear.

Anyway, Harrods has 10 entrances.

That’s 10 different places people can enter their store and see what they’ve got to offer.

Imagine if Harrods only had one entrance.

And imagine that door gets…

… jammed
… flooded
… staffed by the wrong person

Traffic stops. Sales dry up.

And all the other departments inside… the expensive ones that make the real money… stay empty.

Now compare that to how it’s actually run…

• 10 entrances.
• Multiple paths in.
• Different entry points to different department sfor different buyers

No bottlenecks.
No dependency.
No panic when one door underperforms.

Why am I harping on about an overpriced department store?

Because your low ticket offers are the same, they’re the entrances to your business.

Each one brings in a different buyer at a different awareness level with a different need.

A lot of people are relying solely on one. Which is the equivalent of having a department store of your services with only one entrance.

All of the huge brands out there have multiple lower ticket entry points just to tget people into their sphere of influence and to then sell them more stuff.

Whether you’re looking at the Agora, Sephora, or even Apple…

They all have different offers that can bring more people into their ecosystem.

If you’re not seeing the lead generation you want, then I’d bet you’re simply not offering enough to bring in more people.

I’m helping people in GM+ spin up more front end offers that take only a few hours to create but could be bringing in buyers for months or years to come.

If you want in, hit reply and let me know. It’s only $99 / month.

Speak soon,

Pete “more of a Selfridges guy” Boyle
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