How's it gonna grow?

Yo!

Had a couple of people respond to my last email where I announced the launch of VagrantPress.com.​

Massive thanks to those who replied.

And, for those who asked Qs about the strategy I'm gonna be implementing, here's the deets about how I'll be attracting a user base.

Step 1 - finding the beachhead market

So, in essence, VP is a deal site.

I could have simply pulled in various information about books and just had it as a listing site. But really, what's the added value there?

I can't compete with sites like...

... Amazon
... Goodreads
... Apple Books

... these places have huge brand equity and no one is going to find value in a site that simply collates these books and offers the same info with a slight twist.

That's not a USP, it's simple curation.

So I needed to find something a little different.

In my research for promoting my own book, I found out there's a huge base of power readers, people who grab tonnes of Kindle books for free/cheap and just work their way through them on their Kindle.

These people are waiting for deals.

But, these people often have difficulty finding new, interesting, and discount books on the site.

So I've built a simple listening system that...

... Runs every morning
... Listens for price drops on Amazon Kindle
... Adds them to the site
... Updates all prices across the site every afternoon to expire deals

We're basically doing the deal monitoring for people.

That's the core of the offer - we'll find when good books go on offer.

Right now, I'm limited to the US store and Kindle for this. That's fine for right now, but in time it will grow to other Amazon books and vendors.

SO, that's the main offer that we have, the quesiton is, how will we grow it.

Step 2 - the promotion system

OK, so having this awesome listening system is one thing.

But, how will I attract users.

This isn't a low-ticket offer so I can't run ads safely.
There's no high-ticket offer, so I can't have an ad to nurture sequence.

There's a lot of groups, communities, and social media cohorts that crawl the net for book deals.

I just need to get in front of them.

So, for my attract mechanism I'm currently building a system that will...

... Prioritise todays best deals (reviews and ratings against price drop)
... Identify the top 20
... Create portrait "on offer today" cards
... Auto-post them to various social media sites where book lovers congregate

Right now, I've set up accounts for this on FB, Instagram, YT, Tumblr, X, Pinterest, and some others I forget now.

These 20 posts will be scheduled to go out with simple CTAs to get the deal across all of those sites. I have this working right now, but need to tweak. Here's what they look liek right now.

All of this is hands-off for me.

I've amended the AI content engine I built for GM+ members (you can get that here) for this with a few new additions and then added it to a €5 / month virtual server for round-the-clock availability.

Step 3 - Building the list

Obviously, just being an affiliate vendor for $5 books isn't gonna do much for me.

At its core, the success here is dependent wholly on growing an email list. It's an email business.

So, if you look at VP, there's a bunch of options on the site to sign up to the email list.

We have things like...

• General CTAs to get a list of today's best book deals delivered via email
• Ability to add a book to your "watch list" and get notified when the price dips
• Detailed pricing and review analyses and inisights, only avaiable for subscribers

In addition, I'll be sharing 2 things on social.

1. A post every week with a direct callout to join the email list for the best book deals every day (can be boosted with ads)
2. The Personal ManyChat system I'm building will also ask if they want to join the email list

So we have several entry points to the email list.

The TL;DR

Here's how this will break down with ACCER.

• Attract - We use automated Social Media posts to get in front of people and drive awareness and traffic
• Capture - We have multiple CTAs on site for daily book lists, price watches, and detailed analyses of books.
• Convert -For the end user, this is in Amazon's hands and we get 4-5% (so basically nothing)
• Engage - Daily emails with the latest deals in your preferred genres
• Refer - nothing yet, but we will be adding in some social referral systems when traffic increases (think giveaways, competitions etc)

So, that's how the system I'm building breaks down.

Once this is getting some traction, I'll see where there are gaps and what I can bolster with a few dollars a day in ads.

More on that to come.

Any Qs, hit reply.

Pete "deal sourcing" Boyle

P.S - In the next email, I'll share about the revenue generation for this and the 2 types of methods I'll be using to make money with it. Probably Friday for that.