I built a viral social listening tool for you

I hate social media marketing.

But, I also realise how important it is. I mean, it's one of the primary discovery engines out there and it's gonna help you in a dozen ways including...

... building familiarity with prospects
... improving ad performance (builds interested audiences, builds a good profile for people to check, and more)
... can be a super quick and inexpensive way to test positioning and messaging

But the problem with SMM is something I touched on last week. A lot of it isn't truly creative.

It's applying proven frameworks and formulae the user likes, and the algo rewards.

I've also got the best results there not by sitting in a dark room and trying to come up with something, but by looking at what's doing well and simply copying the format.

And I used to waste hours trawling through accounts to try and find the right kind of post to do.

But no more!

I built a little something that looks through Instagram and YT to find the short-form content that is massively outperforming.

It analyses this across dozens of high-volume accounts and looks for the patterns, then strips them down to a template I can replicate for my own testing.

I was gonna keep this as an internal tool for me. Run it once a month, have a morning of recording to do the same kind of posts, then schedule them in.

But, I decided to make a version that's available to GM+ members too. Here's what it looks like...

I'll run this at the end of every month to pick out the current biggest winners and GM+ members can use it to quickly run up a full social strategy for the month.

I'll explain more about the strategy behind this over the week.

​But if you want instant access to this and August's big winners and their templates, check out GM+ now. ​

Speak soon,

Pete "always listening" Boyle