I cut the sales pitch out of my own video
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I did something a bit weird this week. I took one of the trainings I'd created for a specific product, opened it up in Descript, and cut the whole ending off. The bit I deleted was the sales pitch. Cause here's the thing about that video. I recorded it in the first place to sell something. The teaching up front was there to warm you up for the ask at the end. That's how these things work. Every "free training" you've ever watched was built the same way. So I cut the ask. What's left is 38 minutes of me teaching the full ACCER model, start to finish. The only selling left on that page is a box under the video you're free to ignore. It covers the stuff I've been on about all week, but properly... ... The payback period maths that tells you whether your marketing can actually scale As for the part I deleted, you'll have to trust me that it was a decent pitch. You're never seeing it. If you've got 38 minutes today, this is the best use of them I can offer. Watch the free ACCER training Pete "left it on the cutting room floor" Boyle |