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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Merry Christmas to those who celebrate. To those who don't have a great Wednesday. I'm taking today off as we're hosting family at my place. Speak soon so we can get 2025 in order! P.S. Want a little more direct help from me? Here's a few ways I could help out. Get support to scale in the GM+ Community. The premium community giving you everything you need to scale your offers and business. Work with me 1:1 - Want my personal help to grow your business? Click here for more deets. Vagrants,...
There’s a concept I’ve been thinking about a lot lately, one I first heard from the great Dan Kennedy. He calls it “Unused Capacity.” It’s the idea that every business—yours, mine, all of them—has time, resources, or opportunities sitting idle. Unused. Untapped. Just waiting to be turned into growth, revenue, or a system that finally works. And here’s the thing: I realized I’ve been sitting on some unused capacity of my own. For a while now, I’ve had my ACCER Model book—a comprehensive...
A lot of the consulting and advice I give gets results not with a full rebuild, but with a couple of tweaks. If the offer is validated, but you’re struggling to sell, it’s often not a case of rebuilding from the ground up. The better approach is to tackle what is often the cause of a lack of sales. That being… People don’t feel safe buying. They’re thinking: “Will this actually work for me?” “How is this any different from the 10 other things I’ve tried?” “What if I spend the money and it’s a...