In a fair world, the best product would win.

But we don’t live in that world.

In the real world, the brand with the best distribution tends to win.

Or more accurately... the brand that can spend more to get in front of people.

Here’s what I mean.

Picture 2 different brands.

• Brand A can spend $100 to acquire a customer.
• Brand B can spend $200 to acquire a customer.

These two brands have...

... The same market.
... Similar offers.
... The same channels.

The only meaningful difference is that Brand B has built a system where they can spend 2X more to attract a customer.

Guess what happens....

Brand B shows up twice as often on the same platforms as brand A. Which...

... builds 2X more brand recognition
... doubles perceived trust (as most people trust what they're exposed to)
... gives them 2X more opportunities to make a sale with the same audience

The result?

Brand B wins because they can afford to stay in front of their audience for longer.

That’s what distribution actually is — the ability to spend more than your competition to acquire the same customer.

And here’s the part most people miss:

It’s not just about having more money from VC or an existing healthy revenue stream.

These things help for sure, but they're not the core of success. Plenty of successful brands are outmarketed by smaller brands because the smaller brands understand what the core of success is.

It’s about having a better model.

A model that attracts more people and gets them to pay you more in short order.

If you can get to breakeven or better on the front end — even if it’s just covering your ad costs — you’re already ahead.

Because now you can reinvest with confidence.

And you can outperform the competition who are afraid because they're stuck running campaigns that bring them views, but not buyers.

Real businesses grow when they acquire customers at close to breakeven, and extract more value on the back end.

That’s exactly what the ACCER model was built to do:

• Bring in buyers at breakeven
• Turn them into clients automatically
• And create a system that pays for itself, then compounds

You don’t need a better product.

You need a system that makes your great product win.

If you haven’t watched the training yet, here’s the link:

​Watch the training now​

This whole thing closes tonight.

Pete "break even" Boyle