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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! If you saw yesterday’s email, you’ll know I’m doubling down on growing my YouTube. One big reason? Video content is stupid versatile. FB ads and Insta posts are cool, but they usually die on the platform they’re made for. YouTube? That’s different. A couple weeks ago, I built a system using some custom AI agents. Now, in 60-90 minutes a week, I can: Plan a YouTube video Script it Record it Edit it Optimise it for YT reach Chop it into 7–10 shorts Turn it into 7–10 long-form text posts...
For the better part of last year I dove into my own FB ad campaigns. Why? Cause I kept seeing people in groups, communities, and within my network who were posting how well the platform was working for them. So, jumped in with both feet and - got pretty damn good. I had an unfair advantage as I'd run them for clients in the past. However, over the last few months I've been toying with the idea of leaving FB behind and taking my ad spend somewhere new. It might seem odd. Especially as... My ad...
In a fair world, the best product would win. But we don’t live in that world. In the real world, the brand with the best distribution tends to win. Or more accurately... the brand that can spend more to get in front of people. Here’s what I mean. Picture 2 different brands. Brand A can spend $100 to acquire a customer. Brand B can spend $200 to acquire a customer. These two brands have... ... The same market.... Similar offers.... The same channels. The only meaningful difference is that...