The common advice is...

One avatar.
One offer.
One channel.

Solid advice.

But a lot of people are taking it too literally, and starving themselves of sales.

That advice is for your main thing, your high-ticket offer.

The product or service where the bulk of your profit is made.

Stuff like:

• Your agency service
• 1:1 coaching
• Your flagship program

For that? Simplicity wins.

One avatar. One offer. One funnel.

But it doesn’t carry over to your front-end offers.

Because here’s the reality in 2025:

• Ad costs are rising
• Clicks are more expensive
• Buyers are harder to convince
• And the algo? Constantly shifting

If you’ve only got one $7-$97 product doing all the heavy lifting?

That’s like trying to build a house on a single pillar.

The second it wobbles, the whole thing crashes.

And there's a lot of stuff that can make that thing wobble...

So what’s the better play?

You build multiple entry points.

Each one aimed at a different angle, objection, or awareness level.

All of them pointing to the same high-ticket offer on the back end.

This is what the biggest players already do.

When I studied Agora, they had over 120 front-end offers.

All feeding into overlapping core products.

I broke down Maria Wendt’s business last week... she’s reportedly doing $12M.

Multiple low-ticket offers, all pointing to the same $5K group offer.

Brunson? Same thing. Different hooks. Same back end.

It’s not a scattergun approach.

It’s a system.

And it’s now the core strategy inside GM+.

We’re helping members build one new front-end offer every single month.

Each one designed to attract more buyers.

Each one leading to the same high-ticket profit engine.

This isn’t about hustle.

It’s about coverage.

You show up in more places.
You attract more people.
You grow with more control.

We’re not building one funnel and hoping it works.

We’re building twelve, and keeping the three that hit.

More on how we’re doing that, and what we’re building next, later today.

Pete "multiple front ends" Boyle