Yo,

One thing that messes people up with offers is they assume this has to be difficult.

Like there’s some tax you have to pay in confusion before you’re allowed to make money.

... Weeks of thinking.
... Months of building.
... Endless second-guessing.

I get it, money is the primary tool for survival in our world, so we kinda all want to think it's hard to acquire.

But the reality is, the only reason this feels hard is because most people start in the wrong place.

They start with the product.

They sit down and try to invent something clever, or different, or impressive.

Then they spend ages shaping it, polishing it, adding things that feel necessary at the time.

And only after all that do they ask, “Do people actually want this?”

That’s backwards.

When you flip it around, the whole thing gets lighter.

Instead of asking “what should I build?”, you look instead at "whar do people want?".

And you start listening to what yur audience is saying.

... What do people keep bringing up?
... What are they already trying to fix (and paying for)?
... What keeps coming up in calls, DMs, emails, comments, Slack groups?

Not hypotheticals.

Real problems that already cost them time, money, or momentum.

Once you see a pattern, you don’t need to guess.

You simply look at how you can most easily help them achieve the outcome with a process that fits into their lives.

When you've got that, you don't need to work hard on selling it either. You've done the research and you know the lnaguage they use to talk about the problem and solution.

So, you simply borrow that and build your sales material around what they're already saying.

That’s why this works quickly.

Not because it’s clever.

But because it removes the part where most people waste all their energy.

​High Value Offers just walks you through that way of thinking so you can repeat it without turning every new product into a mental event.

If your next idea feels heavy, risky, or like a gamble, this is how you take the pressure off.

You can get access here:

​https://growthmodels.co/hvo/​

Tomorrow I’ll deal with the doubts that usually come up at this point. Things like “my market is saturated” or “this won’t work for me”.

Pete "listen and borrow" Boyle