It's almost time...


Tomorrow I'll be opening up the doors in the GM+ Community to the self-liquidating offer course and materials I've been creating.

You can check out more details of it here.

What's it all about?

Here's an overview of what it is, and why it's important.

Look, there's a lot of ways to grow your business. Dozens of channels to choose from, hundreds of funnels to build, and thousands of approaches that could work.

I've tried a lot of them.

The one that I've found works best regardless of...

  • Your offers
  • Your stage of business
  • The state of the economy

... is the self-liquidating offer (SLO).

On the surface, this is a winner because there's a crazy short payback period.

With an SLO you could put $1 into advertising today and make $1 back within 24-48 hours.

Which is a fancy way to saying anyone can pay to attract customers to their business, which enables crazy scale.

That alone's worth it.

But the real benefit is that it brings you serious people who are willing to invest in the services you offer.

What that means is, in addition to the daily sales you'll make, you get...

  • A more engaged audience of serious buyers (a better network for you)
  • Faster feedback on what works and what doesn't (faster improvements of your approaches)
  • A shortlist of high-intent leads who will be more willing to buy your high-ticket offers (more high-ticket sales with less resistance)

SLOs are awesome.

But they ain't easy.

I spent years trying them in various forms and never really got them to hit.

Now, I've got a nice little system that's easily replicable and is helping me get a 2X+ ROAS (that means $2 back for every $1 spent on ads).

All of the marterials, thinking, testing, and experience I've gained on this is going into the GM+ Community over the months of November.

So, if you want the course, the support, and the reviews of your own approaches, get in now.

Doors will be closing after the 1st November for this offer.

Check out the deets here.

Pete "SLO to be fast" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

This morning I was analysing a quiz funnel for GM+. Decent ad. Simple flow. Looks clean on the surface. But there’s one issue that’ll kill his results completely… and a lot of people are making the same mistake without realising. He built a funnel that prioritises quantity, not quality. Here’s what I mean. The ad attracts the wrong crowd His whole front-end message is “grab this free thing”. Cheap clicks. Big volume. But it drags in the exact people who never buy anything. The freebie crowd...

I'm opening up a couple of spots for December to personally help you set up the right system to grow your business in 2026. If you're interested in some help, hit reply and let me know. First come, first serve. Pete "prepping for 2026" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FAUnsubscribe · Preferences

Yo! Quick win for you. One of the GM+ members just launched her first Facebook ads using the $1 Product Challenge materials and the updated Living Meta Ads training. She emailed me her numbers and the big takeaways are simple: … AOV higher than ad spend.… Profitable within a few days. But here’s the real point. Everyone’s losing their minds over the Andromeda update. CPAs up. Reporting delayed. Creative burning out faster. And people are assuming their ads are suddenly “broken”. They’re not....