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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Feels like the topic of the day for me is upsells. On 2 calls this AM upsells were the primary focus for getting a good funnel up and running. And, in GM+, I did some video feedback to help improve the take rate of an upsell (you can get the same kind of feedback for your biz by joining here). If that wasn't enough, I recently added a new course in GM+ about SLOs where I go into detail on some of the details about pricing structures for effective upsells. I thought I'd take a second and talk...
I recently added a new course on SLOs (self-liquidating offers) to the GM+ Community (you can get access to it here). But I wanted to share what I see as the most common mistake people make that stops their SLO from ever being successful. It's the same mistake a marketer I recently met with was about to make when launching their new offer. The error? Offering too much. Look, the whole point of an SLO or low cost offer is to quickly solve a small, painful problem the user has. And yet I still...
Yo! I noticed that, at some time in the past month or so, you checked out the $1 Product Challenge but decided not to buy. Which is cool. This ain't a hard sell from me. What it is, is a short notice. I'm playing around with the pricing for some new ads I'm setting up on the $1 PC. And, for the time being I'm testing it at it's original price of... ... you guessed it. $1. So, if you want to jump into the challenge and learn how to set up profitable products that identify the serious buyers,...