It's almost time...


Tomorrow I'll be opening up the doors in the GM+ Community to the self-liquidating offer course and materials I've been creating.

You can check out more details of it here.

What's it all about?

Here's an overview of what it is, and why it's important.

Look, there's a lot of ways to grow your business. Dozens of channels to choose from, hundreds of funnels to build, and thousands of approaches that could work.

I've tried a lot of them.

The one that I've found works best regardless of...

  • Your offers
  • Your stage of business
  • The state of the economy

... is the self-liquidating offer (SLO).

On the surface, this is a winner because there's a crazy short payback period.

With an SLO you could put $1 into advertising today and make $1 back within 24-48 hours.

Which is a fancy way to saying anyone can pay to attract customers to their business, which enables crazy scale.

That alone's worth it.

But the real benefit is that it brings you serious people who are willing to invest in the services you offer.

What that means is, in addition to the daily sales you'll make, you get...

  • A more engaged audience of serious buyers (a better network for you)
  • Faster feedback on what works and what doesn't (faster improvements of your approaches)
  • A shortlist of high-intent leads who will be more willing to buy your high-ticket offers (more high-ticket sales with less resistance)

SLOs are awesome.

But they ain't easy.

I spent years trying them in various forms and never really got them to hit.

Now, I've got a nice little system that's easily replicable and is helping me get a 2X+ ROAS (that means $2 back for every $1 spent on ads).

All of the marterials, thinking, testing, and experience I've gained on this is going into the GM+ Community over the months of November.

So, if you want the course, the support, and the reviews of your own approaches, get in now.

Doors will be closing after the 1st November for this offer.

Check out the deets here.

Pete "SLO to be fast" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yo, One thing that messes people up with offers is they assume this has to be difficult. Like there’s some tax you have to pay in confusion before you’re allowed to make money. ... Weeks of thinking.... Months of building.... Endless second-guessing. I get it, money is the primary tool for survival in our world, so we kinda all want to think it's hard to acquire. But the reality is, the only reason this feels hard is because most people start in the wrong place. They start with the product....

Yo, Let me tell you what changes when the offer is right. And I don’t mean perfect.I mean right - or good enough if you prefer. The biggest shift isn’t more sales. It’s how calm everything feels. When demand is there, you stop guessing. You don’t sit there rewriting emails at midnight wondering if this is the angle.You don’t stare at Stripe refreshing like it owes you money.You don’t finish calls feeling like you somehow messed it up. Things just... move. People reply to emails with things...

Yo, Years back I put 6 months of effort into building what I thought was a killer offer. This thing was... Based on real world results I had and could prove Comprised of what I helped my clients do Tested and proven But after the build, I've never had anything that was as hard to promote. It was like rolling a boulder uphill. Everything was harder than it should have been. I was getting hit with... ... CTR on my promo emails so low I thought there was a tracking issue... Sales levels that...