It's almost time...


Tomorrow I'll be opening up the doors in the GM+ Community to the self-liquidating offer course and materials I've been creating.

You can check out more details of it here.

What's it all about?

Here's an overview of what it is, and why it's important.

Look, there's a lot of ways to grow your business. Dozens of channels to choose from, hundreds of funnels to build, and thousands of approaches that could work.

I've tried a lot of them.

The one that I've found works best regardless of...

  • Your offers
  • Your stage of business
  • The state of the economy

... is the self-liquidating offer (SLO).

On the surface, this is a winner because there's a crazy short payback period.

With an SLO you could put $1 into advertising today and make $1 back within 24-48 hours.

Which is a fancy way to saying anyone can pay to attract customers to their business, which enables crazy scale.

That alone's worth it.

But the real benefit is that it brings you serious people who are willing to invest in the services you offer.

What that means is, in addition to the daily sales you'll make, you get...

  • A more engaged audience of serious buyers (a better network for you)
  • Faster feedback on what works and what doesn't (faster improvements of your approaches)
  • A shortlist of high-intent leads who will be more willing to buy your high-ticket offers (more high-ticket sales with less resistance)

SLOs are awesome.

But they ain't easy.

I spent years trying them in various forms and never really got them to hit.

Now, I've got a nice little system that's easily replicable and is helping me get a 2X+ ROAS (that means $2 back for every $1 spent on ads).

All of the marterials, thinking, testing, and experience I've gained on this is going into the GM+ Community over the months of November.

So, if you want the course, the support, and the reviews of your own approaches, get in now.

Doors will be closing after the 1st November for this offer.

Check out the deets here.

Pete "SLO to be fast" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yesterday I talked about what a bad offer does to your business — and to you. Today, I want to flip that and talk about what insanely profitable offers actually have in common. Because they’re not clever. And they’re definitely not built around hustle. In fact, I'd argue that... Great offers don’t rely on you as the facilitator. If the results depend on your personal effort, time, or constant involvement, you’ll hit a ceiling fast. You can do well like that. I know guys pulling around 7-figs...

Yesterday I said this year only really changes if the offer does. Today, I want to be blunt about what happens when the offer isn’t right. This isn’t theory. I’ve personally dragged dying offers way longer than I should have, burning time, money, and energy trying to force something that wasn’t working. When you're in that place, the offer doens't just hurt your business. It leaks into everything else. Within the business, it usually looks like this... ... You’re always “working on...

Welcome to the first full work week of 2026. If you’re coming into the year unhappy with how 2025 finished, or you’re like me and want this year to be materially better, this matters. This is the time of year when everyone is... ... buying a new planner... mapping out their “path to success”... deciding which actions are finally going to turn their life around. But when you actually look at what people plan, it’s almost always too small to create real change. I’m already seeing posts about...