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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Busy, but not productive, has sadly become one of my most commonly used phrases. I'm seeing this more and more in the business I help. Action being taken, campaigns being spun up, and tactics being OK's simply because it's easier than ever to get them going. I mean, with AI, all it takes is a few clicks to... Post more content Launch more ads Send more emails Spin up more offers And that’s kinda the problem. Most businesses I see aren’t short on activity. You could argue they're drowning in...
Yo! Quick note. I’m opening up space to take on a small number of additional clients to help them scale profitably through 2026. This is hands-on advisory work where I could help your biz... Clarify their growth strategy Remove bottlenecks Build a system that actually scales without chaos If that might be relevant, reply to this email with a short response explaining... What your business does Rough monthly revenue/stage of growth What you want to improve over the next 12–18 months If I can...
Leading on from yesterday's email about finding the right format for your audience, I stumbled across something. I was analysing some competitors in the space to see what kind of offers they're using that seem to work well for them. Came across some reviews of a pretty big name. 8-figure business Hundreds of thousands of followers Known by a lot of different people in the space ... dude made his name in that period where a bunch of people were selling the whole "start your own SMMA business"....