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Growth Models

It’s only hard cause you’re making it hard…

Published 4 days ago • 1 min read

Most of the people I speak to aren’t stuck because they don’t have ideas.

They’re stuck because they think everything they do has to be perfect. And when it comes to their $1 product, they massively overthink things.

They think this needs to be some full-blown offer with all the bells and whistles attached.

That it has to be professionally designed, expertly written, and edited by a veteran.

All of that is BS that holds you back.

I know a guy who’s getting between 30 and 50 buyers every single day at a profit with a simple LTO stack that includes…

  • One offer is just three 20-minute Loom videos
  • Another is a simple SOP document
  • A PDF playbook under 10 pages
  • A plug and play tool setup
  • A book he wrote in Google Docs with AI’s help

All linked together with nothing more than a GHL sales page with a short “here’s what this is” message.

No big website, just simple funnels.

Because when your product is $7–$27…

People don’t need polish. They need clarity.

You’re not building a brand here. You’re building a buyer filter.

You’re testing new offers to find the one that hits.

So no, you don’t need more time, design, or perfection.

You just need more shots.

You pick the best option that will help your audience overcome a small problem they’re fed up of in the fastest time, you test it, and then you scale the hell out of it.

And that’s exactly what we’re doing inside GM+ this month.

Launching self-liquidating $1 products fast.
Simple assets.
Minimum build time.
Maximum opportunity.

Want in?

Reply and I’ll send the details.

Pete "make it easier" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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