There’s a very specific stress that comes from not knowing what you’re going to sell next. You feel it when revenue dips and you think... “Shit… I don’t actually have anything lined up.” You feel it when you open your email tool and just stare at the screen. Not because you don’t want to sell, but because you don’t know what makes sense to sell right now. You feel it when you’ve already promoted your main offer, and all you can do is promote the exact same thing again. You know most people...

How many people on your email list do you think are actually ready to buy high-ticket right now? ... Not “interested.”... Not “watching.... Not “saving it for later.” I mean genuinely ready. Like, they've got a credit card in their hand just looking for somewhere to spend their cash? The real number is small. Usually around 1–3%. And yet, for years, we were all taught to build our businesses as if all our effort should go to hgh ticket alone. ... Run ads.... Post content.... Do outreach.......

All week I've been chatting about how low ticket is the best thing for... Identifying buyers with low-risk entry points Getting people to engage so you can build trust A great way to create more cashflow and revenue for your biz And that you need a proper product stack to hit both the various cohorts and budget levels within your audience. When you get this right, you have something that will allow you to run ads to multiple products that self-liquidate growing your audience, impact, and...