Like a dog chasing it's own tail
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There's a conversation I keep having with founders, and it's usually about shiny object syndrome. They've got something that's working. Then they see one of those posts online like "I made a bajillion bucks with this one simple outreach strategy", and they drop what they're doing to go after it, even if it's going completely against the strategy they're already running. They run it for a while, and then... ... the next shiny thing comes along. And the next. Before long, they've got half. dozen half-built things going on in their business and wondering why that revenue number ain't increasing. Putting your time, money and resources into chasing them all is like a dog chasing its own tail. Keeps you busy, and it's kinda fun, but you ain't getting anywhere. Growth comes from focus. Specifically, doing less, but doing it better. Thing is, knowing what to focus on. And that's what trips most founders up. Without that focus, it's easy to have your attention pulled in 100 different directions and be driven off course. The solution? Work out the strategy first, and build a model that focuses on the handful of things that...
When you've locked that model in, you'll see all those "I made a bajillion bucks with this one simple thing" post and think, "cool but we're focusing on this right now". If you don't have that scalable model locked for your business, I've put the simple system to get it locked into a new video. I walk you through the system I use, and how to replicate it in your business, so you've got a single model that can scale to seven figures+. Plus the three mistakes that keep good businesses stuck, and three real businesses that built one. It's about 35 minutes, so grab a tea or coffee or something to watch it. And if you'd like help putting it into your business, the description under the video tells you how. Speak soon, Pete "sit, stay" Boyle |