I was watching a video the other day from someone in GM+ on what it takes to sell a company/offer for 7-figures+. One of the key lessons was not being reliant on one source of traffic or acquisition. The reason being, that leaves your business at huge risk. If that acquisition stream dries up, you’re Donald Ducked. And I’m seeing it in real time right now. Last month Meta rolled out the final stages of their Andromeda update which relies more heavily on AI learning to target ads. And it’s...

Yo! Saw a post from a chap the other day saying the days of selling information as a $2k course are long gone. And I reckon he's right. Look, information and teaching ain't going nowhere. But they are changing. Courses used to be the only way to get assistance from an expert in the field - so you could charge a premium. The issue is that AI can summarise about 90% of the courses out there in 90 seconds for $20 / month. The value of information alone has been drastically reduced. I've seen...

Yo! Been floating some new offer ideas, and looking for some feedback. Curious if you would be interested in me building your entire funnel for you. We're talking a simple DFY service where you have the products and the tech, but I create... The initial low-ticket sales page The bump offer copy The upsell sales page copy 5 x ad copy 5 x ad creative And maybe some other promo stuff ... would that be of interest? If it is, hit reply and let me know and we can talk. Thinking of testing this at...