Maybe ignore last week's emails

Yo...

All last week I was banging on about organic social.

Copying the format, the viral radar, using posts to find out what works before you put ad money behind it.

And some of you probably went away and started planning three posts a day.

Which, for some of you, is exactly the right thing to do. For others it's gonna be a slow, miserable waste of your weekends.

Here's what I mean.

I've helped over 450 businesses with their growth over the last 13 years, and the thing I keep seeing is that there's no single way to grow. A big part of which one works comes down to the person running it.

Someone who sells well face to face is wasted behind a laptop writing content all day. Someone who writes well is wasted on cold calls.

But that's not how it gets sold, right?

... the ad guy recommends ads
... the SEO guy tells you to pump content
... the cold email guy says you just need better personalisation

Each of them found the approach that fits them, then told you it fits everybody.

So you end up spending your weekends on the thing you're worst at, and wondering why nothing's changed.

That's why I built the Growth Profile.

I've taken 13 years of making the mistakes and finding the right approach, and put it into something that tells you how you're built to grow, and which part of your business to fix first.

You answer a short diagnostic. It's multiple choice, there's nothing to look up, and it takes about 5 to 10 minutes.

Then you get a strategic plan for your business that shows you...

... which of the eight growth profiles you are, and the work you should never be doing yourself
... which of the five stages every customer goes through is losing you the most customers
... the three fixes to make first, in the order to do them
... then the three fixes per stage of ACCER to build out the whole model
... your next 90 days of action to see some results

By the end, you'll know whether organic social deserves your time, or whether it's the thing to hand to someone else and never touch again.

It's $17, and you can see everything that's in it here.

​https://growthmodels.co/growth-profile/​

I'll go through more of the thinking behind it over the rest of the week.

Speak soon,

Pete "horses for courses" Boyle