A lot of the consulting and advice I give gets results not with a full rebuild, but with a couple of tweaks. If the offer is validated, but you’re struggling to sell, it’s often not a case of rebuilding from the ground up. The better approach is to tackle what is often the cause of a lack of sales. That being… People don’t feel safe buying. They’re thinking: “Will this actually work for me?” “How is this any different from the 10 other things I’ve tried?” “What if I spend the money and it’s a...

The 19-year-old “hustle bros” taking over social media have a lot to answer for. Their whole schtick of “just do more and push for the sale” is actually costing people sales. If you followed their advice, you’d probably just thing you need to add more reasons why people should buy into your offers. Things like… “Expiring soon” “Grab a discount now” “Your last chance” “Get $5,000,000 of value for only $1 today!” These things can help hoover up a couple more sales, but here’s the reality. No...

I love cooking (okay, I love eating — so I had to learn to cook). And one of the biggest shifts in my cooking skills was learning how to make a proper sauce. Here’s the big lesson that took my sauce skills to the next level. A lot of the time, the key to a great sauce isn’t adding more. It’s removing what you don’t need. And, forgive me for being one of those annoying "business lessons in everyday life" people, but… Your list is a lot like a sauce. Here’s what I mean. If you’ve ever reduced a...