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Growth Models

Pitching harder won’t fix this…

Published 2 days ago • 2 min read

The 19-year-old “hustle bros” taking over social media have a lot to answer for.

Their whole schtick of “just do more and push for the sale” is actually costing people sales.

If you followed their advice, you’d probably just thing you need to add more reasons why people should buy into your offers. Things like…

  • “Expiring soon”
  • “Grab a discount now”
  • “Your last chance”
  • “Get $5,000,000 of value for only $1 today!”

These things can help hoover up a couple more sales, but here’s the reality.

No one’s sitting there thinking, "I just wish they gave me more reasons to buy."

What are they thinking?

  • "Will this work for me, though?"
  • "How is this any different from the 10 other things I’ve tried?"
  • "What if I spend the money and it’s a waste?"

This is where most people get it wrong.

They think the answer is "more reasons to buy."

But what actually moves the needle is removing the reasons not to buy.

When you handle those objections head-on, you don’t need 17 hype emails or fake deadlines.

Here’s what happens instead:

  • People feel safe buying from you.
  • They trust that you can help them.
  • They stop waiting for "someday" and buy today.

I’ve seen it work time and again.

If you want to ascend people to higher ticket offers, it’s not about offering more, it’s about removing the perceived risks.

The basic email sequence I use for all my launches is a sequential approach to removing the perceived risks and building more confidence.

Using this I’ve helped…

  • One client attracted customers with a $1 product and upsold 25% of them into a $500/month offer on autopilot.
  • Another client revived a dead list he hadn’t emailed in 2 years and pulled in $14K in 2 weeks.
  • And another turned a $100 workshop into 3 client engagements, each worth $7500 per month (for a total of $22,500 / MRR)

Same system. Same process.

If you’re tired of pitching into the void and hoping FOMO will save you, it’s time to flip the script.

I’ll show you exactly how to do it, step-by-step, right here:

👉 See the Full System Here​

This isn’t about throwing more urgency and scarcity at people.

It’s about making them feel safe to buy.

And once you understand how to do that, you’ll never look at high-ticket sales the same way again.

👉 Watch it Here​

Pete “make it safe” Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

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Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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