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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! Yesterday I talked about those awful reset months where things don't go well, and you end up taking 2 steps back. They suck. When those months happen, most folks... Massively ramp up their outreach Get super aggressive on the sales side of things Try to fill up their calendar with anyone - qualified or not All in a vain attempt to get some high-ticket clients back in. Here's why this is a vain attempt and not "smart business". We all know high-ticket is where the profit is made, but the...
Yo, What's the first thing you do in the morning when you wake up? If you're anything like me it's... ... Snooze the alarm... Quickly check for Stripe notifications The number of (or lack of) Stripe notifications dictate my morning mood. Which probably isn't healthy, but... Anyway, it's an issue I think a lot of us have. Refreshing the tab/app like the internet might suddenly change its mind about the number of sales you've made. And then you get to your desk and open your emails only to see...
Yo, Years back, my laptop screen suddenly stopped working. The machine itself worked fine, but the screen just gave up one day. Not an issue as I'm a double-screen kinda guy. I just dropped down to one screen for a few days. Anyway, fortunately for me, I'd just had a big invoice paid. So I trotted off to the Apple store to buy a replacement. And for the next three weeks, I lived in this weird state of fear. I'd just dropped thousands on a new laptop… at a time when my revenue was super lumpy....