Look, everyone and their dog is running a discount this weekend... ... 0% off tspecific courses. ... 40% off our library of offers... sliding scale discounts based on time/day Essentially, they're all giving it a "buy now or you’ll never be successful again” nonsense everywhere. But here’s the bit most people completely miss... The hesitations within your audience... I've spoken about the adoption lenses I use when writing email promos for clients in the past. Essentially, there are different...

Yo! Everyone's about to hit emailing hard this week with BFCM promos. I actually know a few folk who have already completed their sales promos for the year. They keep bringing it forward. I wonder if we'll ever get to the point of a Black Friday sale in like May. Anyway, I'm considering whether or not to run a BFCM sale myself. But before I switch into full promo mode, I wanted to give you a quick heads-up. If you want my help to scale properly in 2026, with a predictable system, daily...

Quick one for you this morning while I shoot off to the farmers market. A lot of people think their funnel or offer is broken. Most of the time, it’s not. They’re just aiming it at the wrong people. When your ICP is even slightly off, everything feels unpredictable: wrong buyers vague messaging low-ticket that never ascends high-ticket that feels impossible to sell Good news is it's a reasonably easy fix. If you get crystal clear on who this is for, the restof the messaging woes become easy...