One thing that’s worth clearing up. The idea of using multiple low-ticket offers to activate buyers isn’t new. And it’s not something I invented with the Monthly Offer System. It’s just how businesses that care about predictable revenue actually operate. If you look at the companies that sell a lot, consistently, you’ll see the same structure show up again and again. Years back I did a breakdown of a billion dollar newsletter brand, The Agora. They don’t have one offer.They don’t have one...

The reason most people struggle to sell consistently isn’t effort. It’s that everything depends on them. ... They have to decide what to sell.... Figure out when to sell it.... Work out how to promote it....Then do it all again next month. When you're doing that from step 0 every month, it's exhausting. I'm tired even thinking about it. This "I have to do it all myself from scratch" appraoch doesn;t scale. It also explains why sales fall apart the moment you get busy, distracted, or tired....

There’s a very specific stress that comes from not knowing what you’re going to sell next. You feel it when revenue dips and you think... “Shit… I don’t actually have anything lined up.” You feel it when you open your email tool and just stare at the screen. Not because you don’t want to sell, but because you don’t know what makes sense to sell right now. You feel it when you’ve already promoted your main offer, and all you can do is promote the exact same thing again. You know most people...