There’s a saying I heard a few years back about entrepreneurship and success that’s always stuck with me.

The person likened entrepreneurship with playing darts at a carnival.

Hit the bullseye, win a big prize type of thing.

Rich kids can afford to keep on trying until they hit the bullseye and walk away with the gigantic plushie.

Middle-class kids get a one dart. Most miss, some get a small prize, 1 in 100 hits it big and the belief of “anyone can do this” lives on.

Poor kids aren’t playing darts, they’re working the carnival.

Make of that what you will. But the real message here to me is that the more opportunities you have, the more likely you are to score big.

And most of the people out there are forcing themselves into the middle class band.

They’re putting all their hopes and dreams on one single swing and hoping beyond hope that they hit the bullseye.

Which rarely happens.

You’re out there with…

… one offer
… one funnel
… one chance to make it work

And you’re getting absolutely crushed by someone with half the offer but 5X the coverage. They’re stacking front end offers and have…

… more angles
… more opportunities
… more chances to make a big sale

You’re not underperforming because you’re worse. You’re underperforming because you’ve limited your potential for success.

You believed one solid lead magnet or LTO was enough - and for a time, it was. But in 2025, you need to be doing more.

The market’s louder. Ads are pricier. Buyers are colder.

You don’t fix that with more hope. You fix it with more shots on goal.

There’s likely a half dozen ideas for low ticket front ends you could spin up oin the next few weeks to get more leads, more buyers, and more profit into your business.

But you’re not pursuing them. And I wanna help you change that.

In GM+, we’re helping people pursue and build those to increase their chances of success.

This coming month, we’re working on something big to help you build a brand-new front-end offer for your audience.

If you want more deets, hit reply and let me know.

Pete “just grab more darts” Boyle