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Growth Models

Removing reasons to say "nope"

Published 9 months ago • 1 min read

Hey Reader,

At this point, you understand that turning buyers into high-ticket clients isn’t as simple as sending them another pitch.

There’s a structured way to remove their hesitations and make them feel comfortable taking that next step.

When we pulled in nearly $14,000 from a dormant list, we didn’t do it by shouting “Buy now” over and over again. We did it by systematically removing every hesitation stopping them from saying yes.

This process works because different people have different sticking points. Some are price-sensitive. Others need proof. Some want to know exactly how it works before committing.

If you’re treating all your buyers the same, you’re losing sales.

In today’s video, I’ll show you:

  • The key “adoption lenses” people use to decide whether to buy
  • How to identify the specific hesitations your audience has
  • How to structure a sales sequence that removes every obstacle

Next up, we’ll cover why most people struggle to sell high-ticket offers—and what to do about it.

Pete "removing barriers" Boyle

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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