Simple scales
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"That's... it? Surely growth at my level needs more than that." That's the doubt I hear from almost every founder I show the ACCER model to. Five stages, one asset each, linked into one journey. It feels too simple to be the answer, especially when you've built a successful business. Complexity feels like professionalism. A 14-step funnel diagram feels like work being done. I get it. But here's what I've seen over and over. The scattered, sophisticated setups are usually the ones leaking, and they're a pain in the arse to fix cause you can;t find the leak. Ten half-connected tools and tactics, each added to fix a symptom, none of them feeding each other. It's a lot going on, but nothing really building on the whole. When I've built these simple, connected systems where each stage builds into the next, growth feels easy... or at least easier. And it works at every stage of growth. I've seen it work with... ... A publicly listed pharma brand needed a couple of hundred people for a product beta. Complex company, complex market. We simplified everything down to one connected model and it pulled 6,645 leads, over 3,000 of them a fit for the beta, all within 8 weeks. ... And Rachel, a sales director turned consultant, took one $97 workshop, one small list, and one follow-up sequence to over $20K a month within three months. Same model. Different ends of the spectrum entirely. I recorded a six-minute breakdown of Rachel's build, stage by stage, so you can see exactly how little there is to it, and how each piece feeds the next. If simple can do it at both ends of the spectrum, it can do it in the middle, where your business probably lives. Pete "that's it, that's the model" Boyle |