Right next to my desk I have the below picture hung up as a constant reminder.

My wife got me this years back after I explained how I was having to say no to a lot of people asking for free help.

The fact is, we all only have so many hours in the day.

As soon as you start generating even a small following on social or within your emails, you'll start getting people reaching out for unpaid help.

I've had people ask me for things like...

• Jumping on a call to audit something for them
• Doing competitor research for them that "might" turn into work
• A ~30-minute call to see if I could help them (thinly veiled attempt at a free consult)

Look, I'd happily have done all of these. But for each freebie seeker's request I take on, I'm losing money.

And if we're being honest, I'm running a business to make money (duh).

That picture is a constant reminder that I'm not here to work for free.

The good news is that you can build a system that helps people of all budgets without it becoming an absolute time sink and money loser.

The short version is, build a system where people can buy more of your time.

The way I like to do it is simple.

Here's one example of how we build these offers based on your time.

I just got finished building this offer set for one of the coaching clients who upsold someone from the DIY to the DWY offer for $7.5k / month.

Level one - Do it yourself offers

You create something that lets the user do the thing themself.

It requires no ongoing time commitment from you after the thing is created.

These are low-cost offers and are great for the front-end stuff.

Level two - Done with you offers

You work as an advisor/consultant where you guide the customer to get the result.

Require minimal time, but is often a great earner for you. It's a recurring fee usually as well, which helps increase the LTV.

This is my favourite as the balance between time and money is great.

Level three - Done for you offers

Here you charge a premium because it's gonna take a lot of your time.

In effect, you create the thing you help with for the client for them in full.

You charge a premium here - depending on the offer, you could be looking at 5-figures for this engagement.

And once you have your SOPs down, you can have other people do the work while you kick back.

Anyway, long story short, you've got to protect your time else you're gonna burn out.

Different levels of your service helps you serve different people without coming out of it with a pathetically low effective hourly rate.

Rebuild your offers around this premise to remove headaches and increase profit.

If you want help doing this, check the links below.

Pete