The brag I had to retire

Last year, one of my $27 low ticket offers pulled in $36,000.

Stick that in a YouTube thumbnail with a shocked face and it does numbers. Quick maths says that's 1,333 customers in 12 months from one cheap little offer.

But I never get excited, or impressed by numbers like this. And here's why...

The average order value on that funnel was around $60 thanks to bumps and upsells. So straight away, that 1,333 customers is actually more like 600.

Still not bad, right?

But it also cost me about $50 in ads to acquire each of those customers. People who each paid me $60.

So, roughly $10 profit per customer.

Which left me with about $6,000 in profit for the year before software costs, tax, and all that.

Hardly worth boasting about now, right?

To be clear, that's the funnel doing its job. It;s bringing in buyer leads and getting me to grow my list without losing any money.

But if those 600 buyers never hear from you again, six grand is where the story ends.

And this is the game with front-end numbers. Revenue, leads, customer counts. The sexy metrics.

We all gravitate to them cause they move fast. Run an ad today, see clicks today, feel good today.

It feels like progress you can watch.

And with marketing getting noisier and more expensive every year, any quick win on the front end feels like a life raft.

Nobody brags about optimising a back end no one sees. So everyone chases the front-end numbers instead.

Thing is, front-end numbers only turn into real money at insane scale. If you don't focus on the back end, the stuff where you get customers to come back and buy from you again, it's all pointless.

You might have heard the stat that acquiring a new customer is 5-25X more expensive than getting an existing customer to buy again.

Yet most businesses pour nearly all their energy into chasing strangers, and barely any into the people who've already trusted them enough to pay.

The symptoms of this leak are easy to spot once you know it's there...

... Customers buy once, then vanish. No second purchase, no habit, no reason to come back.
... Every month starts from zero, cause revenue depends entirely on finding new people.
... Ad costs creep up and margins creep down, cause you're paying full price for every single sale.

If a couple of those felt uncomfortably familiar, that's your Engage stage leaking. And in most of the models I've audited, fixing the back end is faster, cheaper, and more profitable than squeezing more out of the front.

You'd be amazed at the amount of money sitting in someone's existing audience base they're ignoring because they wanna set up a new ad campaign instead.

This is exactly why my ACCER quiz scores all five stages. The leak is usually where nobody's looking.

Open your report and check your Engage score against your Attract score. If the gap's big, you've found the cheapest growth you'll get this year.

​→ Open your growth report​

Pete "the money's out back" Boyle