The cost of doing nothing


Most people assume staying where they are—waiting to make a decision—is the “safe” option.

It’s not.

In business, inaction is one of the most expensive choices you can make. Here's why...

  1. Luck surface area

I'm a big believer in luck surface area.

I think the concept of luck as this thing that just happens to you is BS.

However, if you take the time to put yourself in more situations, converse with more people, generate more eyeballs etc. the more likely something "lucky" is to happen.

A lot of folk aren't maximising their luck surface area because they're doing too little - waiting for the "perfect" opportunity to rear it's head.

It don't work like that.

You've gotta be active to increase the chance the "lucky" thing happens to you.

2. Easily missed opportunities

Every day, your business generates opportunities—potential leads, clients, and growth. But without the right systems in place, those opportunities slip through the cracks.

Think about it:

  • How many people have shown interest in your product or service but never bought because there wasn’t a re-engagement process?
  • How many sales could you have closed if you had a better way to identify serious buyers?
  • How much higher could your LTV be if you focused on re-engaging past buyers with new offers?

By doing nothing, you’re not “staying safe.” You’re actively leaving money on the table.

3. Lost Momentum
Success is like rolling a snowball down a hill—it builds as it moves.

Every time you hesitate, you lose momentum, and starting again gets harder.

Waiting only means you’ll have to work harder to regain the ground you’ve lost. So keep it moving.

The cost of doing nothing is high, but it’s also avoidable.

one of the easiest ways to keep things moving and know when to pounce on opportunities?

Get advice from people who are also "in the arena".

I'm in the process of reworking some of the stuff within GM+ (primary focus today is the yearly planning accountability) to help everyone inside set, and realise, their goals.

The main goal I'm shooting for?

Help members generate a collective $1,000,000 in profit this year.

If you wanna get involved and see how we can help you create a more stable business that uses the momentum you've gathered to collect more cash, join today.

Today is the last day the price is $99 / month.

From tomorrow, that price increases to $99 / week.

So, check it out and join now if you want to save some cash and get the results you're shooting for this year.

Join GM+ now

Pete "momentum" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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