The day the "time saving" tool became a full-time job
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If AI worked as it was promised, you'd be able to easily duplicate yourself, right? Tell it how you approach things, give it a couple of pointers on your preferences, and boom, hey presto, you've got a little helper that approaches everything the way you would. Sadly, it doesn't work like that. I know cause I've had issues that have cost me a tonne of time and money, and some of my clients have as well. Take this one guy as an example. Super smart guy, worked on some incredible brands and got insane results with his top-tier email marketing knowledge. He had a proven strategy he wanted AI to help implement. In short, he wanted AI to find ideal clients, sign up for their email lists, and then analyse the emails as they came in. He could then send each lead a detailed, personalised report on how to fix everything. A solid strat. But AI didn't help. In fact, AI just made things worse and wasted an entire day of his time where he was doing what we all would... ... tweaking prompts I was sat on the sofa watching the World Cup when my phone dinged with a message. "How are you getting AI to do stuff like this for you?" He asked me because I'd recently hit the exact same wall. And my fix was definitely not what he expected. Don't have AI sign up for the newsletters. All the anti-AI rules and CAPTCHAs mean it can't do it reliably. Here's what I'd done instead. I had AI craft a list of 100 ideal newsletters to sign up to, with links to every signup page. Left to do by hand, that research alone would have eaten my day. Then I sat for 10 minutes while watching highlights of the previous night's game, opened each link, and hit CMD+V to paste my email into every sign-up box. AI did the part it's genuinely good at in minutes. I did the tiny part it can't do. A day's job done in about 20 minutes, and I was signed up to 100 newsletters I could then respond to for collabs or to sel to. Honestly, this is the bit all of the AI gurus are missing. They're so keen to tell you AI can do anything and everything, which is complete BS. Founders and marketers are wasting days trying to bend it to their will on jobs it simply isn't good at. It's like hiring Messi and sticking him in goal. World-class talent, wrong job, and everyone walks away thinking he's shit. And it's why so many people email me saying things like... ... "it never sounds like me" You've gotta stop asking whether AI can do the whole job, and start splitting the job. What can it do in seconds that would take you hours? What should you keep for the few minutes only you can do? Get that split right across your whole marketing and you end up with a full growth team running your marketing for less than $5 a day. That's what I'm trying to help you implement this week. There's one simple rule I now use on ANY AI build that guarantees consistent results with minimal oversight. I'll intro it tomorrow. Speak soon, Pete "right tool, right job" Boyle |