The issue with selling "AI offers"

A little while back, a big time marketer was waxing lyrical about AI services.

He'd pulled out a pretty prominent voice in the space. A chap who had created a Git repo of various AI skills you could install in your Claude and run yourself.

The general message was "this is the future of marketing. Tomorrow's successes will be codifying their expertise in agents and selling them".

On the whole, I agree.

Like it or not, AI is here to stay, and everyone from your prospects and clients to your mum and your dog are wondering how to use it.

Putting your expertise into skills means you could do the same work in less time, or even sell the agents as automated templates. It;s the next iteration of "I discovered this thing working, here's how you can implement it".

An agent is just doing it faster than a template and a course.

Anyway... I've been pursuing this as a model for a little while.

And I've noticed 2 things which might change your opinion or approach on selling moving forward.

First, there's insane desire for AI-based stuff.

Seriously, it feels like if you just add one of the new magic words you're gonna see a bump in sales.

• AI enabled
• Agentic
• Claude skills

People are jumping on these and, from what I can tell, it's cause of FOMO.

Everyone is speaking about AI, few are using it well.

So, the majority feel like they're playing catch-up.

Have a reasonably decent offer with the word AI, and people are jumping on it to make up lost ground.

But it often falls down at the next step.

The second thing I'm noticing is that, while there's huge interest, there's a comparative lack of implementation.

We've spoken of this in the GM+ Community, and I've seen it a lot myself.

You've got a lot of people who buy your AI-based tools and then fail to even get them running once.

Why?

Well, a couple of reasons...

1. They're built for one specific business and so have no way to move over to another
2. They only work for the "mad scientist" who created it and knows just where to tweak things and how to prompt it just right
3. Sometimes, they're just not that good

But essentially, building an AI-based skill and helping people get the most out of it are two completely different things.

Most people can build the skill, but they're not able to help others customise it and get the results they need.

So it is, in essence, a failure.

A product that simply doesn't work.

I've been thiking about how to help solve this and, the only way I can think of is to build into your offer stack a graded system.

Something that can bring people in with little knowledge and slowly increase both their ability and confidence with AI.

Most people are going straight to "here's a mega skill tha wil do everything".

But, the people they're giving it to don't even have the foundation to make that thing work.

You've got to give people the framework, and then slowly increase their level of ability to the point where they can use what you're giving them,

I've been rebuilding my own stuff around this idea.

I'll explain more around it tomorrow.

So keep an eye out.

Speak then,

Pete "frameworks win" Boyle