The most expensive marketing mistake I see
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Yo! The most expensive mistake I see isn't... ... bad ads It's doing the right things in the wrong order (or really, with no order at all). I've sat down with companies doing $1M, $5M, $10M, $100M+. And the pattern is almost always the same. Just trying to add more tactics. Some worked for a while. Most didn't stick. And now they've got a patchwork of disconnected stuff that kind of generates revenue, but nobody can explain why. So they hire an agency to "fix marketing." The agency adds more tactics on top of the mess. More spend, more channels, more complexity. The numbers go up a bit. Then plateau. Then the agency gets fired. The problem was never the tactics. It was the order of the system and the underlying architecture. Which is what I've spent a lot of my career looking at. I come into a business, map out the 5 stages of growth (ACCER Model), find where the real bottleneck is, and fix that first. Not everything at once. The one thing that unlocks the next stage. I mentioned yesterday that I'm taking on 3 businesses for this. Where in 90 days, me and my AI systems inside your growth engine to rebuild it for better scale. If your marketing feels like it should be working better than it is, it probably should. Reply and tell me what's going on. I'll be honest about whether I can help. Pete "hands-on" Boyle |