The most technical thing I said all week
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"The text should always mimic the TikTok style we copied. You know, the coloured block background? This way, we don't have to worry about contrast." That's a real instruction I typed last week, midway through building the system I told you about yesterday that produced 490 posts in 2 days. Now, if I was doing this all manually, I'd have to jump into the code of the templates. But I dunno how to do that, so I just told Claude what I wanted. Here's another from the same build, when the first drafts came out sounding like a robot... "Reads wrong IMO. Surely it reads better as, when Oscar Wilde wrote 'quote', I felt ashamed. Otherwise it feels too AI-like. We need some rules here for these." I'm the one who identifies what might work and what we should test, and my AI is what brings it to life. When I tell people about this stuff, they imagine something out of The Matrix, green text raining down a black terminal. But really, it's just me telling Claude what I want in the Claude Code app. Those pieces of feedback were my attempts to recreate what I'd noticed as a frequent viral post archetype. People would use the cover of a popular book, pull a quote, and append a normal, everyday thought to it to make it more relatable. After my little pieces of feedback, we produced the below template and it drafted up 10 of these without me touching it (and I've not read any of the books it chose). Look closely and you can see both of my notes in it. ... The TikTok style coloured-block text so there's never a contrast problem. The cover's pulled automatically, quote formatted, laid out to match the styles getting millions of views on BookTok. All while I'm working on something else, and without me ever writing a single line of code. Coding is no longer the barrier it was to create. The skill is knowing what you want and being able to explain it clearly. And you already do that all day. Every brief you've given a freelancer, every "can we make the headline more compelling", every time you've told a new hire how you like things done. Those are the exact same things I'm using to have AI build things for me. You have the ability to do the same, you just need to see how others are doing it in real time. So tomorrow, watch me. On the live, I'll open my terminal and type one plain-English sentence, the same way I typed those notes. You'll watch a full page get researched, written, and published to a URL that didn't exist when the call started. That's one member of a full growth team running your marketing for less than $5 a day. It's tomorrow (Wednesday) at 5PM BST (12:00 EDT / 09:00 PDT). → Save your seat for the live here Can't make the time? RSVP anyway. It's recorded, and everyone registered gets the replay the next day. Speak soon, Pete "no contrast problems" Boyle |