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Growth Models

The reason most offers miss

Published 14 days ago • 1 min read

Quick one for you this morning while I shoot off to the farmers market.

A lot of people think their funnel or offer is broken.

Most of the time, it’s not.

They’re just aiming it at the wrong people.

When your ICP is even slightly off, everything feels unpredictable:

  • wrong buyers
  • vague messaging
  • low-ticket that never ascends
  • high-ticket that feels impossible to sell

Good news is it's a reasonably easy fix.

If you get crystal clear on who this is for, the restof the messaging woes become easy to fix making the system work like it's supposed to.

There’s a short chapter in a new ACCER training I put together that explains this properly.

If you watch anything today, make it this...

​Watch the chapter here​
Watch this and, if you want some personalised help to work on this and build a system to find those perfect customer predictably, hit reply and let me know.

Pete "it's all about the right people" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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