This is the gap we're facing

Over the next year or two, we're gonna watch businesses split into two camps with an ugly gap separating them.

Both camps use AI, and most of the time, these brands will be using the exact same tools.

But there's a stark difference in the results they're getting.

Camp 1 is doing what I mentioned at the start of the week.

Just turning Ai to producing more. More content, ads, emails, social posts, and all that.

But underneath that production there's no real plan.

It;s just producing more for the sake of it and hoping something sticks.

The big issue here is, this is the plan of like 90% of businesses right now. And it's why so many people are using AI but getting nothing from it.

Camp 2 will take the time to figure out the right strategy before putting AI to work.

They're figuring out WHAT they need to produce for their business, and WHY it's important. So when the AI actually gets to working, it's producing more of the stuff that's gonna help them move the needle.

Everyone will be using the same tools, but the outcomes will be vastly different.

And here's why the gap keeps widening rather than settling.

While Camp 1 is producing all sorts of stuff hoping for a hit, Camp 2 has a system where each thing they produce adds to the system and compounds their growth.

The frustrating bit, from where I sit, is that the camps aren't separated by talent or budget.

I've watched businesses with tiny lists and average assets pull ahead of bigger, better-funded competitors purely cause they had the right strategy. They had their own version of an ACCER Model where the five stages were wired together so each improvement grew the output and effect of the model as a whole.

So the question you need to consider today is a simple one.

If AI keeps making production cheaper, and it will, what happens to your business over the next 12 months if the strategy underneath doesn't change?

You've already taken my ACCER quiz, so you've got a head start here.

Open your report and look at your lowest-scoring stage.

That's where your model's leaking, and that leak is what decides which camp you're in.

​→ Open your growth report

Tomorrow I'll show you what fixing that leak actually looks like.

Pete "mind the gap" Boyle