Traffic + this = happy days

I mentioned the other day about how traffic is where a lot of business fall flat.

And it's true, a great system/offer that no one finds is useless.

But, there's a companion element to this.

There's a tonne of easy revenue sitting in your existing customers and subscribers. People who already know you, already want what you sell, and just haven't seen a reason to buy the next thing.

Most businesses try to collect it with one move. The "we're running a promotion" email blast.

They'll send multiple emails with the same CTA of "buy now" or "We have a discount". And people who are not price-sensitive ignore it.

And when it flops, they decide the list is dead and go back to chasing strangers.

But, there's actually a little something you can do to get more of those people on your list to buy from you.

It;s something I did with an ecom brand.

The store sold physical products in the fitness space, with around 5,000 past buyers on a list that hadn't heard from them in two years.

The odd Black Friday blast, a Father's Day sale, that kinda thing.

And they told me straight, these people don't really buy.

Thing is, nobody had ever given them a reason to.

Different people on that list needed different things before they'd part with money...

... Some needed proof the new product worked.
... Some needed to trust him again after two years of silence.
... Some just needed the price to make sense.

One blast email with a discount announcement answers none of that.

So we warmed the list up, then ran a sequence that took those hesitations off the table one at a time. This is the Engage stage of ACCER, and it's where most of the money hides.

Two weeks later, just under $14K collected from a dead list.

And the fun bit is, it was done without new ads, leads, or anything else.

Once the back end converts like that, you bolt the traffic machine onto the front, and every new person you pay for lands in a system that's proven to sell. A complete model beats a great tactic, every single day of the week.

And honestly, the traffic gen and ascension mechanisms are the 2 most important parts.

I broke this build down stage by stage in a six minute video.

​Watch the breakdown now​

Pete "two weeks, no ads" Boyle