If your inbox is like mine, you're getting hammered with deals right now (kinda ironic I'm also launching my own in this email...) I've had a few in the last few days on everything from... Cart abandonment sequences Content marketing systems Meta ad courses Look, all of these are great. And they can help you grow your business. But, they are assets. They can help you remove a temporary blockage or fix a small issue. But are they life-changing? Not really. Because information-based assets...

Look, everyone and their dog is running a discount this weekend... ... 0% off tspecific courses. ... 40% off our library of offers... sliding scale discounts based on time/day Essentially, they're all giving it a "buy now or you’ll never be successful again” nonsense everywhere. But here’s the bit most people completely miss... The hesitations within your audience... I've spoken about the adoption lenses I use when writing email promos for clients in the past. Essentially, there are different...

Yo! Everyone's about to hit emailing hard this week with BFCM promos. I actually know a few folk who have already completed their sales promos for the year. They keep bringing it forward. I wonder if we'll ever get to the point of a Black Friday sale in like May. Anyway, I'm considering whether or not to run a BFCM sale myself. But before I switch into full promo mode, I wanted to give you a quick heads-up. If you want my help to scale properly in 2026, with a predictable system, daily...