What happens when you copy the format


In my efforts to become some kind of Instagrammer, I've been throwing a tonne of content out there to see what the Algo rewards.

And I've been basing a lot of it on the kind of templates and formats that are doing well.

The Viral Radar tool I built for GM+ gave me a potential winner last week.

I noticed a couple of posts across different niches were in line with this one.

In short, they were all...

  • Focused on finance (money always gets views)
  • Negative connotation with a fix/explanation included
  • Transparent

So, I came up with my own version which is breaking down the real economics behind what could be a braggadocious online financial claim.

Specifically, breaking down the finances of one of my own $27 product funnels.

Last year, I made $34k+ from that one $27 product alone.

Sounds awesome right?

But then I did the breakdown and the lesson.

Essentially showing how I only really made $6,500-ish profit before software costs and tax.

The lesson is, don't believe the raw claims, and also understand that a $27 product funnel is about lead gen, not making money. The money is made later (my typical ACCER Approach).

So, how'd it do?

Well, the tool I built to message me every morning with my social stats so I know what I should check on sent me this.

Not too shabby, right?

Obviously the angle and the format work.

So, the next step is two-fold.

  1. Devise a couple more similar financial/growth marketing breakdowns as they seem to do well.
  2. Turn the proven post into an ad to push the reach and see just how many views, followers, and comments (which link through to my lead magnet and offers) I can get

I've already got a bunch of other format types going out before the end of the month.

Between the Viral Radar, my own reporting, and the Comment to DM system I built to turn engagements into leads, I'm confident this should work well over time.

Tomorrow I might give you a little sneak peek behind the curtain of this all working.

See you then

Pete "already considering sponsored Insta posts" Boyle

P.S - If you want to use the Viral Tool I built, you can check it out and everything else included in GM+ here.

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