I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
What if you had to start from absolute zero?
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You ever see those people who've been in the game for a decade plus saying stuff like...
... and you think, well yeah, that's easy for you cause you've got... ... an established audience... A lot of the time, when someone starts to see success, they start to forget what it was like to grow something from scratch. How to get something from 0-1 with limited budget and without a reputation to leverage. What would doing that look like in 2025? Well, I'm planning on finding out. I've set myself a fun little challenge to create a new offer in an industry where I have...
... and I'm seeing how long it will take me to turn a profit with this. I've put all the details of the challenge together here for you to look into. In short, I'll be sharing what I'm doing and how it's working with you here, through email. And I'll be sharing all of the tools, templates, systems, and frameworks with all the folk in GM+. Check out the page above and, if you've got Qs, hit reply an d let me know. Let's see if I can grow a brand new offer with only $500 to spend. Speak soon, Pete "might embarrass myself here" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! If you saw yesterday’s email, you’ll know I’m doubling down on growing my YouTube. One big reason? Video content is stupid versatile. FB ads and Insta posts are cool, but they usually die on the platform they’re made for. YouTube? That’s different. A couple weeks ago, I built a system using some custom AI agents. Now, in 60-90 minutes a week, I can: Plan a YouTube video Script it Record it Edit it Optimise it for YT reach Chop it into 7–10 shorts Turn it into 7–10 long-form text posts...
For the better part of last year I dove into my own FB ad campaigns. Why? Cause I kept seeing people in groups, communities, and within my network who were posting how well the platform was working for them. So, jumped in with both feet and - got pretty damn good. I had an unfair advantage as I'd run them for clients in the past. However, over the last few months I've been toying with the idea of leaving FB behind and taking my ad spend somewhere new. It might seem odd. Especially as... My ad...
I’ve been holding space on my calendar this past week in case you wanted in on working 1:1 with me. But we’re at the end now. So I figured I’d ask... Should I release your spot? No hard feelings if the timing’s not right. I only take on a few 1:1 clients at once, and this isn’t something I keep open constantly. You’ve had the proof.You’ve seen how the model works.You know what’s included, what it costs, and what it can do when it’s implemented properly. The only question left is whether...