I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
What if you had to start from absolute zero?
|
You ever see those people who've been in the game for a decade plus saying stuff like...
... and you think, well yeah, that's easy for you cause you've got... ... an established audience... A lot of the time, when someone starts to see success, they start to forget what it was like to grow something from scratch. How to get something from 0-1 with limited budget and without a reputation to leverage. What would doing that look like in 2025? Well, I'm planning on finding out. I've set myself a fun little challenge to create a new offer in an industry where I have...
... and I'm seeing how long it will take me to turn a profit with this. I've put all the details of the challenge together here for you to look into. In short, I'll be sharing what I'm doing and how it's working with you here, through email. And I'll be sharing all of the tools, templates, systems, and frameworks with all the folk in GM+. Check out the page above and, if you've got Qs, hit reply an d let me know. Let's see if I can grow a brand new offer with only $500 to spend. Speak soon, Pete "might embarrass myself here" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
There’s a very specific stress that comes from not knowing what you’re going to sell next. You feel it when revenue dips and you think... “Shit… I don’t actually have anything lined up.” You feel it when you open your email tool and just stare at the screen. Not because you don’t want to sell, but because you don’t know what makes sense to sell right now. You feel it when you’ve already promoted your main offer, and all you can do is promote the exact same thing again. You know most people...
How many people on your email list do you think are actually ready to buy high-ticket right now? ... Not “interested.”... Not “watching.... Not “saving it for later.” I mean genuinely ready. Like, they've got a credit card in their hand just looking for somewhere to spend their cash? The real number is small. Usually around 1–3%. And yet, for years, we were all taught to build our businesses as if all our effort should go to hgh ticket alone. ... Run ads.... Post content.... Do outreach.......
All week I've been chatting about how low ticket is the best thing for... Identifying buyers with low-risk entry points Getting people to engage so you can build trust A great way to create more cashflow and revenue for your biz And that you need a proper product stack to hit both the various cohorts and budget levels within your audience. When you get this right, you have something that will allow you to run ads to multiple products that self-liquidate growing your audience, impact, and...