I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
What if you had to start from absolute zero?
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You ever see those people who've been in the game for a decade plus saying stuff like...
... and you think, well yeah, that's easy for you cause you've got... ... an established audience... A lot of the time, when someone starts to see success, they start to forget what it was like to grow something from scratch. How to get something from 0-1 with limited budget and without a reputation to leverage. What would doing that look like in 2025? Well, I'm planning on finding out. I've set myself a fun little challenge to create a new offer in an industry where I have...
... and I'm seeing how long it will take me to turn a profit with this. I've put all the details of the challenge together here for you to look into. In short, I'll be sharing what I'm doing and how it's working with you here, through email. And I'll be sharing all of the tools, templates, systems, and frameworks with all the folk in GM+. Check out the page above and, if you've got Qs, hit reply an d let me know. Let's see if I can grow a brand new offer with only $500 to spend. Speak soon, Pete "might embarrass myself here" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yesterday I mentioned how I swapped boring upsell copy for 10-minute VSLs and started seeing 16%+ conversions. There's a little extra trick I added in which I once heard someone refer to as "hiding the sales mechanism". But, that's for another time (hit reply and let me know if you want more details on this). That one move let me spend more on ads, reach more people, and scale without fear. If you want to do the same, I’ve added the exact same AI agents that wrote the scripts for these VSLs...
For a while, I got sucked into the shiny world of Conversion Rate Optimisation (CRO). And hey, it can be magic... for the right brand... with the right traffic. Who wouldn’t want a 6-figure bump from tweaking a headline or rewriting a page? But here’s the truth: Those CRO wins? They’re rare. That stuff only really works once you ALREADY got traffic and a system that works. Yet I see entrepreneurs with 100 visitors/month spending weeks optimising landing pages that, let's face it, barely...
Yo... Are you selling your people short? Here’s what I mean… We've all seen these industry leaders selling premium offers like hotcakes. And maybe you’ve thought, “Sure, they can pull that off… but my niche? No way.” But what if the real issue isn’t your niche… it’s how you’re thinking about them? Too often, entrepreneurs assume their niche isn’t willing to invest in premium offers, so they play it safe with low-priced ones instead. But in reality, every niche has people who are eager – and...