I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
What if you had to start from absolute zero?
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You ever see those people who've been in the game for a decade plus saying stuff like...
... and you think, well yeah, that's easy for you cause you've got... ... an established audience... A lot of the time, when someone starts to see success, they start to forget what it was like to grow something from scratch. How to get something from 0-1 with limited budget and without a reputation to leverage. What would doing that look like in 2025? Well, I'm planning on finding out. I've set myself a fun little challenge to create a new offer in an industry where I have...
... and I'm seeing how long it will take me to turn a profit with this. I've put all the details of the challenge together here for you to look into. In short, I'll be sharing what I'm doing and how it's working with you here, through email. And I'll be sharing all of the tools, templates, systems, and frameworks with all the folk in GM+. Check out the page above and, if you've got Qs, hit reply an d let me know. Let's see if I can grow a brand new offer with only $500 to spend. Speak soon, Pete "might embarrass myself here" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
I've sent a couple of emails recently that have lead to this page. If you've not seen it, it's a page where you can grab... A $100 consult (down from $250) A personalised ACCER build plan A training video about building more profitable models Anyway, someone messaged me and said something to the effect of... "Why are you charging for this when most people do these strategy sessions for free?" It's simple. I'll explain the full reasoning below, but from a high level it comes down to 2 things....
I love all those posts and explanations where people are like... "To make $1M / year all you need to do is make $83,000 per month, which is $19,200 per week, or $2700 per day" I mean, they're not wrong. But basic math isn't what's holding most folks back. And in fact, I find this often confuses most folk. They get all sorts of mad ideas about how to hit that $2700 and something per day. Launching new products Jumping onto new channels Setting up new ad campaigns Here's the thing I've seen...
"I WaNnA SeT Up A SelF LiQuiDaTing oFFeR PeTE" After the $1 Product Challenge took off, I had a lot of people reach out with a message like the above. And it's cool, and I can help you do it... ... BUT... I often dissuade a lot of folk from doing this. Why? Cause for some people, it's not the right time. Look, an SLO or $1 product has one purpose. To get more people into your business at cost or minor profit. It's about VOLUME of buyer leads, not about profit. A lot of the time, SLOs operate...