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Growth Models

Why $1 products aren't enough

Published 7 months ago • 1 min read

Selling $1 products is great.

There’s nothing better than seeing sales come in while you’re doing literally nothing.

Some of my favourites:

  • Out for dinner → make more than we spend before the bill arrives
  • Come out of the cinema → +$300 during the movie
  • Wake up → $550 made overnight

All thanks to $1 product funnels.

But here’s what nobody tells you…

They don’t make real profit.

At least, not on their own.

Every low-ticket offer I’ve worked on, mine, my students, my clients’, has the same problem.

It attracts buyers.

But then… that’s it. No next step. No big growth. Just a hamster wheel of small wins and a few dollars in profit.

If you don’t understand the real purpose of SLOs, you’ll waste months tweaking a front-end funnel that can never drive real profit on its own.

So what’s the fix?

You build the system behind it.

The engine that turns daily buyers into serious revenue.

I made a short video walking through how you should be viewing your SLOs and what you need to be aware of for huge success.

If you want to use $1 products to build a profitable system, not just a dopamine hit, start here…​

Speak soon,

Pete "$1 products are just the beginning" Boyle

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Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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