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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
If your business is a machine, then every part of it needs to work smoothly. You’ve got buyers coming in... great. But if the next step in the system isn’t dialled in, growth stalls. It’s not always obvious where the issue is. Is it a conversion gap? Messaging issue? Offer mismatch? That’s where this comes in. My friend Laura Lopuch put together a simple quiz to help you pinpoint the exact bottleneck in your client-getting system. It’s takes 2 minutes and it’ll show you: → Which part of your...
In my last email, I explained how the 7-11-4 rule helps build trust and familiarity that leads to purchases. But here’s what most people get wrong: They think just showing up enough times is what makes the sale. Nuh-uh. Let me put it another way: Imagine you buy something small from a local shop. The next day they message you: “Hey, do you also want to buy this other thing?” You say no. A day later, they send you the same message. Has your opinion changed? No, so you decline. Again and again...
Yo, Surviving off $1 product sales is possible… But it's hard as hell, and leaves a tonne of easy profit on the table. Here’s the thing… People who buy a low-ticket offer are at least 12x more likely to buy again compared to freebie seekers. But most people don’t have a system to actually make that second sale happen. Which means they miss the easiest money in their business. So, how do you actually turn those small buyers into high-ticket clients? That’s exactly what I break down in today’s...