In my last email, I explained how the 7-11-4 rule helps build trust and familiarity that leads to purchases. But here’s what most people get wrong: They think just showing up enough times is what makes the sale. Nuh-uh. Let me put it another way: Imagine you buy something small from a local shop. The next day they message you: “Hey, do you also want to buy this other thing?” You say no. A day later, they send you the same message. Has your opinion changed? No, so you decline. Again and again...

Yo, Surviving off $1 product sales is possible… But it's hard as hell, and leaves a tonne of easy profit on the table. Here’s the thing… People who buy a low-ticket offer are at least 12x more likely to buy again compared to freebie seekers. But most people don’t have a system to actually make that second sale happen. Which means they miss the easiest money in their business. So, how do you actually turn those small buyers into high-ticket clients? That’s exactly what I break down in today’s...

A chap I worked with a little while back hit a solid milestone. Something most people would kill for. He was making around $200 / day on a $70 ad spend which is way better than 99% of people manage. Here’s a daily snapshot he sent me (with a question about how to make even more). Here’s the thing. If you watched the video in my last email, you already know that’s not $6,000/month going into his pocket. $70 of that daily revenue goes straight to ad spend. That drops it to $130/day profit...