In my last email, I explained how the 7-11-4 rule helps build trust and familiarity that leads to purchases.

But here’s what most people get wrong:

They think just showing up enough times is what makes the sale.

Nuh-uh.

Let me put it another way:

Imagine you buy something small from a local shop.

The next day they message you:

“Hey, do you also want to buy this other thing?”

You say no.

A day later, they send you the same message.

Has your opinion changed? No, so you decline.

Again and again they send the same message.

Leave it long enough and they’ll hit the 7-11-4 rule, but you’re still not buying.

Why?

Because they’ve skipped the second half of the system.

You’ve got to do a little more to actually get people to buy.

Securing that sale requires you to:

1. Build desire for the next offer
2. Remove the objections holding them back

And it’s this second piece that 99% of entrepreneurs miss.

​There’s a full breakdown in today’s video, but here’s the core idea:

People don’t say no because they’re rude (I mean, most aren't rude).

They say no because they’re unsure.

Here’s how to fix that:

→ Worried about the price? Anchor the value. Show it’s a smart deal.
​→ Think it’ll be too hard? Show how simple and doable it is.
​→ Not sure it works? Share proof from others like them.

There are dozens of reasons someone might not buy.

Your job is to spot them, and remove them, one by one.

By the end of this system, your customer should have everything they need to make a confident, informed decision.

And if you’ve done it right?

They’ll be ready to say yes.

I created this video which shows you exactly how to do that.

​Watch the full breakdown here →​

Pete “Objection Assassin” Boyle